Campbell Wealth Management - November 2020

Black Friday in 2020

and most Black Friday sales aren’t offering much. Studies show that Black Friday deals aren’t any better than other sales throughout the year. And here’s another thing to consider: Some of the “deals” are intentionally misleading. The New Reality of Shopping for Deals

Traditionally, Black Friday — the day after Thanksgiving — marks the start of the holiday shopping season. Retailers advertise all kinds of deals to bring people in, either to their brick-and-mortar store or online shop. This year, however, many retailers are skipping the in- person deals and focusing their attention online. The Centers for Disease Control and Prevention (CDC) has discouraged large groups of people from gathering and that includes shoppers. And shoppers are responding. A recent survey by CreditCards.com found that a vast majority of people will be shopping online this holiday season. The survey shows that over 70% of those aged 55 and older will be shopping online. This compares to just 51% in 2019. Why the increase? While COVID-19 was cited as a primary reason fewer people will be making shopping trips, it wasn’t the number one reason — convenience was. It’s simply easier to shop online and have the items delivered right to your door. Another factor is that there are fewer deals Women's Retirement Road Map Thursday, Nov. 5 at 1:30 p.m. Your Taxes in Retirement Thursday, Nov. 12 at 1:30 p.m. Your Taxes in Retirement Thursday, Nov. 18 at 1:30 p.m. To register, visit our Upcoming Webinars All are welcome to join!

This is especially common for electronics. Retailers love to put electronics, such as TVs, front and center. You can get a big TV for an amazing price. According

to a CNET report, TVs sold on Black Friday are specifically made for Black Friday. Manufacturers intentionally leave out features in order to cut costs so retailers can advertise those “amazing” deals. Basically, they’re cheap, and not in a good way. As you shop this holiday season, watch out for those supposed deals.

It pays to research any products you’re interested in. Shopping online also makes it easier to compare prices and features to ensure you’re getting a product that best suits your needs and makes the most sense for your budget. Use tools like CamelCamelCamel.com or the Honey price tracker (JoinHoney.com) to make sure you’re not getting fleeced. Would you like to be a Campbell Wealth Management Ambassador? Would you like access to exclusive CWM Ambassador events?

All you have to do is refer a friend. Do you know someone who: • Wants to be better prepared for retirement? • Is looking for a second opinion regarding their portfolio? • Has gone through a major life event (death of a spouse, retirement, etc.)? Call us at ( 571) 800-6371 and let’s set up an introduction! If they are important to you, they are important to us.

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