Re port of the Board of Directors

Year In Review Communications and Events

Our annual awards are the showcase event of the year and as part of our new branding we introduced a more premium look; reflected from the launch advertising in June including elements such as printed collateral, digital assets, email marketing, advertising, right through to the event itself.

The directors present their annual report and financial statements for the year ended 31 December 2022.

The directors are responsible for the maintenance and integrity of the company website. Legislation in the United Kingdom governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions. Statement of disclosure to auditor So far as each person who was a director at the date of approving this report is aware, there is no relevant audit information of which the company’s auditor is unaware. Additionally, the directors individually have taken all the necessary steps that they ought to have taken as directors in order to make themselves aware of all relevant audit information and to establish that the company’s auditor is aware prepared in accordance with the provisions applicable to companies entitled to the small companies exemption. On behalf of the board S Parker BIFA Director General 31 March 2023 of that information. This report has been

accordance with United Kingdom Generally Accepted Accounting Practice. Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and of the surplus or deficit of the company for that period. In preparing these financial statements, the directors are required to: • select suitable accounting policies and then apply them consistently; • make judgements and accounting estimates that are reasonable and prudent; • prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business. The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company’s transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps

Principal Activities The Association is the primary representational body of the international freight services industry and its objectives, amongst others, are to promote the interest and welfare of its members within the freight services industry. Directors The directors who held office during the year and up to the date of signature of the financial statements were as follows: K Baguley M Bromley C Hobbis C Hogg R Keen J Morgan (Appointed 7 October 2022) R Morley S Oud (Resigned 9 May 2022) F Osborn S Parker Statement of Directors’ Responsibilities The directors are responsible for preparing the Annual Report and the financial statements in accordance with applicable law and regulations. Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in S Stevenson J Stubbings R Windsor

We put a big effort into improving our social media output with more engaging and daily content for members and our followers. Once again, we have seen a good increase, especially on the main LinkedIn pages. As well as the regular Young Forwarder Network events, BIFA again used its significant presence at the Multimodal 2022 event to communicate with its audience, and we introduced new-member welcome meetings, and organised the annual Liverpool regional charity dinner after a couple of years off due to the pandemic, raising over £6,000 for three local charities. Moving on to the 2022 Freight Service Awards. With a new brand identity and communications strategy defined, the competition attracted a large number of entries, with more companies and individuals entering for the first time, culminating in a record number of tickets sold for the awards ceremony held in the January of the year following this report.

2022 was a year of transformation within the Communications function at BIFA. Being a newly established team, their primary focuses for the year were the setting of new, consistent standards in the way BIFA communicates with its members and modernising the look and feel of the trade association’s communications channels. To support this, we introduced a new set of brand guidelines. With members saying email is their preferred method of communications, we improved our email marketing approach and implemented a new eNewsletter format. This enables members to only receive what they have opted to receive as well as providing us with a clearer picture on member engagement levels. These changes enabled the team to deliver a new suite of highly engaging email communications: weekly newsletters, fortnightly training updates, event invitations and awards specific content.

To support the ongoing delivery of the team’s current and future initiatives, BIFA welcomed Brooke Neilson in September as its new (and first ever) apprentice. Brooke, who is studying the Communications and Public Relations standard, has been a valuable addition to the team so far, supporting all the activities of the team and the marketing of events. In the second half of the year, preparations began for the design and delivery of a new and more engaging website. As well as it having a more modern feel, plans were established for more member benefits to be introduced beyond visual look. The team also established a series of functionality improvements, which, in time, aim to streamline existing processes for training bookings and membership applications, as well as an area for exclusive member content.

for the prevention and detection of fraud and other irregularities.



BIFA Annual Report & Accounts 2022 | bifa.org

bifa.org | BIFA Annual Report & Accounts 2022

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