STRATEGIC THEMES AND ACTION PLANS
INCOME GENERATION
MARKETING AND COMMUNICATIONS We will review and implement a coherent and targeted social media plan across our external communication channels. Introducing new initiatives through awareness campaigns will enable us to reach and recruit a broader audience, resulting in more participants. Improved engagement through website and social media will be achieved by recruiting a dynamic and flexible team with marketing expertise. The implementation of an effective communications plan will improve internal and external communications at Croquet England.
PARTICIPATION AND PLAYER GROWTH By continuing to provide funding support and through the development of targeted marketing materials, we will support the sustainability and growth of our clubs. We will implement an annual survey, to track the increased participation from our primary focus on recruiting Generation X. We are committed to supporting the delivery of two special projects, ‘Croquet for Wellbeing’ and ‘Youth Croquet’. This provides us with growth opportunities for two additional target
Our policies and processes will be updated to ensure we are positioned strongly to achieve trust, foundation and statutory funding. An income generation plan will be developed to identify and prioritise potential income opportunities. This will be supported by the introduction of an income generation working group, who will assist in achieving our income targets. We will build more corporate partnerships through hosting and entertainment opportunities, to develop an income generation stream.
groups in year two and beyond. Through the recruitment of new coaches and supporting existing
coaches, we will enable every player to reach their croquet playing potential.
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