714-533-9210 www.surfcitylawyers.com JANUARY 2019
Our strategic planning for 2019 is a very systematic process aimed at delivering long-term results. We dress up in sumo-suits, go out in the backyard, and wrestle our issues out. At the end of the day, we’re tired, and we come back to the office with a plan. Okay, that’s not entirely true, but whenever you’re in a partnership, sometimes it feels like that’s the best course of action. In reality, we go on a retreat where we’ll clear our minds in a relaxing venue and approach each line item of our business to see what went well and where there’s room for improvement. This last year has been an eye-opening experience for the two of us. We’ve had some significant wins, and we’ve improved as individuals. Anytime you bring two people together with business objectives, there are bound to be some growing pains, but as we look forward, there’s nothing but blue skies ahead. Sometimes you need to take a step back to leap forward, and while our respective areas of law both benefited the firm, we definitely had to lay the groundwork for the future. Overhauling our systems, auditing our processes, relocating offices — you know, all that sexy stuff. It was a significant investment, but we’re already reaping the benefits of that transition. A partnership is a lot like the first year of marriage. There are highs and lows, but it lays the foundation for habits moving forward, so it’s important to get it right. 2019 is primed to be a big year for us. Anna’s knowledge of Medi- Cal is going to be a significant weapon, and Christine has an excellent plan for expanding the bankruptcy side of the firm. Civil litigation and how we approach our referrals is already proving to be a more efficient strategy, and with grumbles of foreclosures on the horizon, Christine wants to make sure she can help as many people through the process as possible. We’re always looking for ways to reach more people and better serve our community. Our firm is on the up and up, and we couldn’t be more excited. THE YEAR AHEAD Why 2019 Is Going to Be Our Best Year Yet
One of the goals we share is to establish a referral network that understands we are more than just our individual areas of law. While Anna is a lights-out expert in estate planning and Christine is an industry leader in bankruptcy, the firm as a whole has myriad vendors, partners, and friends at our disposal. We’re looking to serve 300 families this year, and we believe that is just the beginning. Not only do we want to help our clients by referring them to top-notch lawyers, but we also desire our own referrals. If you know someone who is struggling with loans, Medi-Cal, or their estate plan, let us show you why Surf City Lawyers is the place to start. We’re more than just wine- down Wednesdays and crochet corner. We’re passionate attorneys dedicated to making a difference in our communities. Thank you all for a great 2018, and we hope 2019 is already off to a great start. If you haven’t yet, consider putting an estate plan or financial consultation at the top of your resolution list. At a minimum, come to our backyard and take bets on who will win the sumo fight. We want to show you how we can fight for you.
–Christine Kingston and Anna Serrambana
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