MACPHERSON ROBERTSON CONTINUED
He developed Pension Schemes for employees and encouraged unions; in particular the Female Confectioners’ Union, and during the most depressed years around 1928 preferred using additional labour and not his machines. abilities. These varied : he had a ‘flair for product innovation, eye-catching packaging and skilful promotion’. ‘Robertson was an innovative businessman and a shameless self- promoter’. He had an ‘unparalleled flair for marketing and self promotion’. ‘Never a shrinking violet, Macpherson Robertson named his business for himself but combined his two names into the catchier ‘MacRobertson’’. This is clearly a very impressive "rags to riches" story. I would have liked to find out more about his croquet playing but that will have to await more research! It is interesting to see various descriptions of his promotional
An invitation to relax and refresh
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www.croquetworldteamchampionships.co.uk | 16
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