Competitive awareness of emerging and developed economy multinationals
Canan C. Mutlu
Overview How does the competitive awareness of multinationals from developed economies differ from that of multinationals from emerging economies? A firm’s strategy depends on how accurately it perceives its competition. We adopt the classical Johari window to firm-level interactions, categorizing the sources of competitive awareness into four quadrants based on the information each type of firm either knows or does not know. Each quadrant represents different challenges. Leveraging the awareness-motivation-capability perspective, we elucidate awareness in the competition between emerging and developed economies’ multinationals.
26 | Summer Research Fellowship
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