Executive Takeaways
■ Multinational corporations in developed and emerging economies have different levels of competitive awareness. ■ Competitive awareness is critical when data are not fully available, and cause-effect links are ambiguous. ■ Multinationals in developed economies know more about internal assets and market uncertainty. ■ Multinationals in emerging economies know more about nonmarket dynamics and institutional uncertainty.
Canan C. Mutlu, Assistant Professor of Strategic Management
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