■ Startups should be more aware of copycats’ access to crowdfunding sites. ■ Startups using crowdfunding sites should consider barriers to copycats, such as patent protection. ■ Ventures with ideas that can be easily imitated may be better off using traditional financing routes. ■ Startups using crowdfunding should have their logistics ready to go as soon as the campaign ends. Executive Takeaways
Birton Cowden, Assistant Professor of Management Susan L. Young, Assistant Professor of Management & Entrepreneurship
Made with FlippingBook - Online catalogs