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It didn’t stop there. We made it part of the culture. We celebrated “making someone’s day.” We encouraged people to take five seconds longer to really see the person in front of them. We lightened the load with humor. Most importantly, we reminded ourselves that our attitudes were choices we made every day. WHAT CHANGED? EVERYTHING. People started showing up differently. You could feel it. Better energy. Less drama. More teamwork. Better patient service. It didn’t just help our team — it lifted our business. And the stuff we started doing back then? Still part of how I operate today. Writing handwritten thank-you notes? That came from FISH. Letting team members pick their own job titles? That came from FISH. The surprise gifts, the little celebrations, the daily reminders that attitude matters? All FISH. This wasn’t some flavor-of-the-month leadership hack. It was a hard reset, and clearly it worked because I’ve been using FISH ever since. HERE’S THE TRUTH Most owners think their culture’s “pretty good.” And maybe it is. But good isn’t good enough in today’s world. You’ve got to be
intentional. You’ve got to lead it. And sometimes, you need to shake things up before people burn out or walk out. Don’t wait until your best employee quits. Get the FISH! book. Give your team a reason to read it. Kick it off with energy. Steal my playbook! I’ve got all the resources available for our Inner Circle members. Just search “FISH” in the portal. As for our Essentials members, a recorded training session diving deep into FISH will be coming your way soon. Bottom line? If your culture sucks, then fix it. If it’s okay, then make it great. You owe that to your team, your patients, and yourself.
Now stop reading, and throw the first fish .
HAVE A LAUGH
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