Using Design Thinking for form guest centric continuous improvement plans
• Starts with guest centered understanding of the defect
Understand
• Make sense of data, dig deeper into ‘why’ to identify the root cause
Test
Define
• Collaboratively brainstorming all possible solutions to the problem statement.
• Create detailed plan with specific actions, ownership and timelines for how you will solve the defect
Plan
Ideation
• Execute the action plan , New insights are discovered and often used to redefine the defect and inform deeper understanding of the guest
Design thinking process by economist Herbert Simon
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