consequences for the label industry and how label companies can best prepare. The second day of the conference will begin with How Visionary Organizations Are Redefining Work And Achieving Greater Success. Sarah Sladek, Founder of XYZ University (US), will provide insights from 16 years of documented workforce and talent- development research, including her latest book ‘Tal- ent Generation’. Sladek will explain how businesses can successfully master the ‘talent gap’ and make smart, confident, future-focused workforce decisions. NextGen Challenges For Label Converters In Eu- rope will feature a debate panel consisting of indus- tr y professionals with dif ferent per spectives (generation, company site, and company ownership type).The audience will be encouraged to participate in this dialogue about the future of our industry. Brand-owner Guinness Shares Its Considerations On Their Path To 2020 will feature Emma Rochford, Global Marketing Manager for Guinness, and Kathryn Wilson, Design Lead for Guinness and Baileys at Diageo. The session will end with Eyes Wide Open — How To Make Smart Decisions In A Complex World? led by Professor Noreena Hertz.
FINAT Summit ( Cont’d from Page 6)
• The Total Cost Of Ownership Of Alternative Labe l Pr int ing Technolog i es . Sean Smyth of Smithers Pira will discuss common misconceptions about the cost of manufacturing labels and set the record s t ra ight wi th respect to the deci s ion process for investments in new technologies. He’ll present a methodology for identifying cost effec- tive label printing technology and can be used to evaluate investments, even in a rapidly evolving technology environment such as the labels indus- try is facing today. • How To Measure ROI To Improve B2B Marketing Results . Bert van Loon, business marketing strategist, will describe the rapidly changing landscape in B2B marketing as it becomes more content- and technolo- gy-driven. He will explain modern ROI methods for marketing that will enable organizations to increase marketing effectiveness. • EU Falsified Medicines Directive — How To Im- plement Serialization And Tamper Evidence . Dieter Moessner, pharma project engineer at Edelmann, will share details on new EU directives and address audi- ence questions. The focus will be on the effects and
Flexo Market News May 28, 2018 9
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