Whistl Magazine Winter 2021


>>>> IN BRIEF <<<<

There’s been no hanging around at Posthub – the brand we launched early in 2021, offering next-level service in the advertisingmail space. Amongst those already on board are Harrods, the Radio Times and Graham&Green. Based at our new site in Bristol, the Posthub teamhelps clients plan, execute and deliver direct mail campaigns more effectively and economically. Here, read howwhen Harrods went shopping for a new postal partner, they chose Posthub to distribute their magazines and promotional material to cardholders and customers. Posthub in a hurry “It’s always a challenge changing suppliers, however Posthub have made this transition as painless as possible.” Paul Brady, Production Operations Manager, Harrods Ltd.

WHISTLAPPROVEDAS UK CUSTOMS CLEARANCE AGENT Having been approved as a Customs ClearanceAgent by the UKBorder Force and HMRC, we can nowoffer customs clearance for parcels and freight entering the UK by air, sea and road. Adedicated support team is operating out of our International Gateway near Heathrow, providing a hassle-free solution when goods arrive in the UK: • Full customs clearance for international freight into the UK • Specialising in Air Freight clearance alongside Sea and Road Freight clearances • Devanning of sea and road containers • Fulfilment and storage including re-working and re-labelling if required • External Temporary Storage Facility (ETSF) under customs procedures if necessary • Reconciliation and handover to final-mile delivery carrier “The experiencedWhistl teamat our International Gateway is there to ensure a seamless import experience into theUK’ said Michael Boulton, ManagingDirector International atWhistl. ‘Our aim is simple: to take the complexity out of customs, ensuring imported goodsmove smoothly through to theirfinal destination.”

Royal Mail iswithdrawing its Responsible Mail product from4 January 2022. In turn, that means we will no longer be able to offer our greenPost service. Your Whistl Account Manager can providemore information and options.

Whistl is nowfully RSQS (Retail Suppliers Qualification System) registered. This accreditation is recognised and valued by procurement professionals across the retail sector, providing assurance that wemeet

specified standards in corporate social responsibility, sector-specific legislation, information security andGDPR.

ThreeWhistl clients enjoyed success at the 2021 Direct CommerceAssociation Awards. Fulfilment customer BrandAlley won

Whistl has signed up to the Ad Net Zero initiative, led by the Advertising Association. The scheme aims to reduce the carbon impact of developing, producing and running UK advertising to real net zero by 2030. We’re committed to put in place the Ad Net Zero Action Plan within the next twelve months, across our advertising services including Doordrop Media, Admail, sampling and partially-addressed mail.

the Home & Interiors Award, mail customer Scotts & Co picked up Outstanding Customer Experience B2C, whilst we were particularly pleased that the joint entry of our Doordrop Media team and client Muck Munchers scooped Best B2C Mail & Doordrop Campaign. The latest JICMAIL research covering Q2 2021 revealed the crucial rolemail played in encouraging consumers back in store as lockdown restrictions eased. As well as driving this physical store traffic, mail’s effectiveness at driving consumer traffic towebsites was sustained at a level nearly six times greater than its footfall effects, establishing a new normal in the role that mail plays in the digital customers’ journey. Meanwhile, Whistl DoordropMedia haswon a PlatinumAward fromJICMAIL. This accolade – awarded to only 10 companies – recognises our Doordrop team’s outstanding performance in using JICMAIL data and insights to plan, measure and evaluatemail campaigns. Mark Davies, MD ofWhistl Doordrop Media commented: “We’re thrilled to be awarded Platinum Status by JICMAIL. More andmore of our conversations are starting with insights delivered by JICMAIL, and their mail planning andmeasurement tools are embedded in ourmethodology.”

Christine appointed to Contact Centre Council

Whistl group company Parcelhub has joinedThe Institute of Customer Service (ICS) with the aimof gaining ICS ServiceMark accreditation – the national standard recognising achievement in customer service and commitment to upholding standards. KateWebb, Director of Customer and Product Experience at Parcelhub said: “We’re working with the ICS to ensure we’re delivering an exceptional customer experience, and identify areas where we need to better engage with employees and customers to achieve this”.

“The main reason formaking the change was to attain cost savings, however we have been struck with the level of professionalism shown by Posthub and have had very few issues to deal with. Undoubtedly, response times have improved, however the most noticeable change has been the professionalism shown when we have introduced change and essentially Posthub have simply planned and adapted for the change and as importantly ensured everything is working as it should afterwards. This has allowed us to spendmore time doing the things we should be doing and running our business. Posthub are able to work with us and help us achieve our goals with a can-do attitude, without necessarily quoting additional costs or contract clauses. It’s a real breath of fresh air! I have no hesitation in recommending Posthub to any business in need of postal services”.

Christine Bryant, eCommerce General Manager atWhistl Farnborough, has been appointed to the Direct MarketingAssociation (DMA) Contact Centre Council. The Council promotes the value of contact centres, identifying, shaping, reinforcing and sharing best practice. Christine, who joinedWhistl in 2016, is also a member of the Council working groupwhich entailed reviewing Multi-Channel Guidance forVulnerable Consumers and developing a guide for use in contact centres. Her appointment to the Council reflects her experience and expertise in contact centre operations and management – assets of great benefit to our growing Fulfilment client base.

10 Whistl Magazine • Winter 2021


Whistl Magazine • Winter 2021

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