RUSSELL INNOVATION CENTER FOR ENTREPRENEURS
ABOUT RICE
The Russell Innovation Center for Entrepreneurs (RICE) is Atlanta’s home for Black entrepreneurs. Positioned as a business generator, RICE serves as an economic mobility engine for the community, driving entrepreneurs and small business owners to innovate, grow, create jobs, and build wealth. Inspired by the legacy of Herman J. Russell, one of the most successful Black entrepreneurs and civic leaders in Atlanta, RICE remains dedicated to its mission to Build. Black. Business. and stands as the largest center in the world dedicated to growing, scaling, and developing Black-owned businesses.
MISSION Build. Black. Business.
VISION Black prosperity multiplied through business ownership.
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