MEDIA SYSTEM OVERVIEW |
A comprehensive understanding of the media environment allows for a more relevant analysis of the research as it will explain how media is consumed and what the engagement levels are across media platforms, In turn, there would be a better understanding of which stories need to be shared where and what the best structure might be . This ecosystem overview employed two assessment models: 1. Internews Information Ecosystem Assessment (IEA) Model 2. Media and Information Mapping Media for Democracy Assessment Tool Understanding the Information Ecosystem Assessment (IEA) Model A comprehensive understanding of the media and information ecosystem allows us to gain a comprehensive understanding of the coverage of the issues of the portrayal of youth involvement in crime as well as the treatment of stories on Trafficking in Persons (TIP) and the involvement of youth in crime and violence by the media. This is important because how the stories are distributed via various platforms means that the form and structure of the stories would have to be different for them to have impact and gain the attention of audiences. According to Internews: The goal of an Information Ecosystem Assessment (IEA) is to gain a deeper understanding of how people find, share, value, and trust information in their own local contexts, whether it comes from the media or not. IEAs map both sides of the relationship between information supply and demand in an information ecosystem through a multi-phase approach. IEAs can be leveraged to design adaptive programming that is consistently informed by community input and feedback throughout the project life cycle. As a central feature of project design, the IEA enables the establishment of dynamic community information feedback loops between beneficiaries, infomediaries and service providers. These feedback loops in turn provide qualitative, evolving insights into the drivers of stigma, discrimination, and ingrained social norms, track and evaluate social and cultural factors that act as barriers to accessing and delivering quality services and provide real-time monitoring and evaluation of community engagement. The most practical and relevant Information Ecosystem Assessment Model has been developed by Internews who identifies eight (8) critical dimensions in their methodology: 1. Information needs – are the information needs of all groups being served?
2. Information landscape – what infrastructures are in place to support information production and flow?
3. Production and movement of information – who generates information and how does it move?
4. Dynamic of access – what are the power structures in the environment and how can they affect how the information flows?
5. Use of information – what do people do with the information they receive?
6. Impact of information – what impact does this information have on the community?
7. Social trust – whose information do individuals trust?
8. Influencers in the community – which voices are loudest or most influential?
A Media Analysis of the Coverage of Youth Involvement in Crime and Violence and Trafficking in Persons (June 2021 to June 2023) in the Eastern Caribbean 13
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