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Influencers These are the people, organizations and institutions that shape information flows. Politicians Radio & Television Talk Show Hosts, contributors to newspaper editorial Activists Online social commentators Social Trust Influence of trusted networks on the flow and use of information Churches and other places of worship Schools NGOs Information Impact Relationship between information, knowledge and behaviour change Traditional media Social Media (TikTok, Facebook, Instagram, Snapchat) • •
Content Distribution and Consumption
Information Needs Information needs have changed and may continue to do so as technological advances and new communication applications are introduced. The standard and level of acceptability is also changing where the new information ecosystem has multiple voices and modes of expression. Government messaging is not as impactful as it was fifty years ago as it was the dominant provider of information on matters of public interest. Now, bloggers, social media, WhatsApp etc., has filtered in and ease of accessibility to information plays a vital role. Production and Movement The types of information available varies. Key sources of information based on the survey shows that the information ecosystems are all complex in that there is exposure and engagement with both legacy and new media. Yet the most trusted source of information is still legacy media. This proposes a dichotomy between the level of positive influence and the types of media to which the public is exposed. Information Use How is information processed, used and applied. There is a tendency to forward information without fact checking. The use of videos or images attracts more attention which can be dangerous as these seem authentic but can be manipulated.
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Among older and more mature audiences there is still trust in newspapers, radio and television news. Whereas younger audiences depend on TikTok, Instagram, Facebook. The common media source for all age groups is WhatsApp. Macro Environment
A Media Analysis of the Coverage of Youth Involvement in Crime and Violence and Trafficking in Persons (June 2021 to June 2023) in the Eastern Caribbean 19
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