Media wrap-up
Our influence in media as a national group with state-based presence remained strong across the financial year, with more than 1,100 mentions of Housing Choices’ entities. Catherine House’s impressive philanthropic e orts were reflected in strong broadcast media coverage in South Australia, such as visual branding and interviews for fundraising events, and moving resident stories were written in publications such as Parity Magazine. Our commercial partnership with Super Housing Partnerships, Assemble and more was featured in print and online media celebrating the launch of our Pier Street project, demonstrating our sector-leading reputation. We continue to lead the sector in rich social media content, advocating for ourselves and community housing more broadly, with an engagement lift across our social platforms: LinkedIn, Instagram, and Facebook pages.
FOLLOWERS Highlights: Super Housing Partnership announcement at Kensington; Tasmanian residents share their living experience. Engagement has been growing, including interaction with posts from state-based teams and residents. 2,258 5% FOLLOWERS Highlights: NDIS participant housing at Leftfield; International Housing Advisor Paul Karakusevic’s presentation and Wurundjeri artist Alex Kerr’s mural at Shiel St, North Melbourne. 1,265 39% FOLLOWERS Highlights: Welcome new CEO David Fisher; Pier St, Perth announcement; Shiel St, North Melbourne event. 7,575 24%
| 37 Annual Report 2023-24
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