EVERY PURE ESSENTIAL OIL IS:
UNCOMPROMISING QUALITY, AND AROMATIC EXCELLENCE
Extracted directly from the botanical plant source
There’s a reason our brand is called PURE . We have multiple tests conducted throughout the process that ensure every bottle lives up to our name in purity, potency, and quality. Every bottle of PURE Essential Oil contains only the absolute finest-quality oil and nothing else. PURE Essential Oils go through rigorous purity and quality testing, so you can be sure every bottle of PURE lives up to its name. HITTING THE HIGHEST STANDARDS OF QUALITY Each PURE Essential Oil is pure oil extracted directly from the botanical plant source and is guaranteed not to contain any synthetics, fillers, or impurities. PURE Essential Oils are put through a battery of established tests to ensure they meet stringent quality specifications.
Guaranteed to NOT contain synthetics or impurities
No one knows essential oils like Melaleuca. We are the original essential oil company. That’s where our name comes from. We opened our doors in 1985 touting the beneficial properties of Melaleuca essential oil. We spent decades perfecting harvesting and distillation methods. We set global standards for quality and efficacy. The launch of the PURE brand was the culmination of 30 years of pioneering the use of essential oils in wellness products. And in 2015, we applied that expertise and expanded our namesake oil into an entire line of essential oils. PURE Essential Oils represent exactly what Melaleuca does best – offering the highest-quality product at an exceptional value. It’s not just a name, it’s our promise.
Tested to meet stringent quality specifications every time
Traceable to its source
Harvested and distilled using sustainable and ethical practices
MELALEUCA CEO FRANK VANDERSLOOT INSPECTING AN AUSTRALIAN MELALEUCA ALTERNIFOLIA PLANTATION IN 1985.
PURE ESSENTIAL OIL QUALITY TESTING
GC-MS TESTING: Gas chromatography–mass spectrometry checks the purity and potency of the oil against thousands of compounds. CHIRALITY TESTING: Ensures no synthetic elements are present. HEAVY METAL/PESTICIDE/HERBICIDE TESTING: Makes sure all PURE Oils are free of heavy metals, pesticides, and herbicides. ORGANOLEPTIC TESTING: Expert distillers evaluate the smell, color, and consistency of each oil before any other tests are conducted. OPTICAL ROTATION: Measures the molecular structure of the oil to confirm there are no synthetic compounds. REFRACTIVE INDEX TESTING: Measures the density of the oil using a concentrated beam of light. This verifies the potency of the oil. SPECIFIC GRAVITY TESTING: Measures how heavy (dense) the oil is compared to water. MICROBIAL TESTING: Makes sure oils contain no traces of microorganisms such as fungi, bacteria, pathogens, and mold. FLASH POINT TESTING: Measures the combustible “flash” temperature of the essential oil. ISOTOPIC ANALYSIS: Breaks oils down to the atomic level to find out which isotopes are present in an essential oil and at what amounts – this is another way to verify the potency and quality of the oil.
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