PURE LIA Jul/Aug/Sep - EN



Extracted directly from the botanical plant source

There’s a reason our brand is called PURE . We have multiple tests conducted throughout the process that ensure every bottle lives up to our name in purity, potency, and quality. Every bottle of PURE Essential Oil contains only the absolute finest-quality oil and nothing else. PURE Essential Oils go through rigorous purity and quality testing, so you can be sure every bottle of PURE lives up to its name. HITTING THE HIGHEST STANDARDS OF QUALITY Each PURE Essential Oil is pure oil extracted directly from the botanical plant source and is guaranteed not to contain any synthetics, fillers, or impurities. PURE Essential Oils are put through a battery of established tests to ensure they meet stringent quality specifications.

Guaranteed to NOT contain synthetics or impurities

No one knows essential oils like Melaleuca. We are the original essential oil company. That’s where our name comes from. We opened our doors in 1985 touting the beneficial properties of Melaleuca essential oil. We spent decades perfecting harvesting and distillation methods. We set global standards for quality and efficacy. The launch of the PURE brand was the culmination of 30 years of pioneering the use of essential oils in wellness products. And in 2015, we applied that expertise and expanded our namesake oil into an entire line of essential oils. PURE Essential Oils represent exactly what Melaleuca does best – offering the highest-quality product at an exceptional value. It’s not just a name, it’s our promise.

Tested to meet stringent quality specifications every time

Traceable to its source

Harvested and distilled using sustainable and ethical practices



GC-MS TESTING: Gas chromatography–mass spectrometry checks the purity and potency of the oil against thousands of compounds.  CHIRALITY TESTING: Ensures no synthetic elements are present.  HEAVY METAL/PESTICIDE/HERBICIDE TESTING: Makes sure all PURE Oils are free of heavy metals, pesticides, and herbicides.  ORGANOLEPTIC TESTING: Expert distillers evaluate the smell, color, and consistency of each oil before any other tests are conducted.  OPTICAL ROTATION: Measures the molecular structure of the oil to confirm there are no synthetic compounds.  REFRACTIVE INDEX TESTING: Measures the density of the oil using a concentrated beam of light. This verifies the potency of the oil.  SPECIFIC GRAVITY TESTING: Measures how heavy (dense) the oil is compared to water.  MICROBIAL TESTING: Makes sure oils contain no traces of microorganisms such as fungi, bacteria, pathogens, and mold.  FLASH POINT TESTING: Measures the combustible “flash” temperature of the essential oil.  ISOTOPIC ANALYSIS: Breaks oils down to the atomic level to find out which isotopes are present in an essential oil and at what amounts – this is another way to verify the potency and quality of the oil.

THE MYTH OF “THERAPEUTIC GRADE” If you’re familiar with essential oils, you might have heard the term “therapeutic grade” used as proof that a particular oil is considered higher quality. According to the National Association for Holistic Aromatherapy, “There is no such thing as therapeutic grade.” A few companies decided to make up the term to help sell their essential oils. If “therapeutic grade” were an actual industry standard for essential oils, PURE would seek out the certification just as we have for other recognised measurements of purity and quality.


Safety is one of Melaleuca’s founding principles. That is why we stand by our recommendation that the ingestion of concentrated essential oils should only be considered if directed by a qualified health care practitioner – even though the majority of Melaleuca’s essential oils are considered food grade by the FDA. Essential oils are highly concentrated, and in many cases are up to 100x more powerful than dried herbs! Essential oils contain a variety of highly concentrated, powerful constituents that, when used improperly, can lead to injury and long-term negative health effects. That is why it is irresponsible and potentially dangerous to use ingestion as a measurement of oil quality. Melaleuca’s usage recommendations are aligned with undisputed science, just like our products.

While it is true that PURE Essential Oils and many others are 100% natural, it’s important to realise that caution still needs to be exercised when using them. Many essential oils are so potent that you shouldn’t apply them to your skin unless they are properly diluted. That caution is even more important when you consider the sensitive nature of your internal tissues. It is true that the FDA considers a number of essential oils to be “generally recognised as safe” (GRAS) when used in small amounts for flavouring. The Flavour and Extract Manufacturers

“The truth is that there is no such thing as ‘therapeutic grade’ (or grade B, C, or D). A grading system, quite simply, does not exist for essential oils. It is a product of marketing and marketing alone.” – National Association for Holistic Aromatherapy

Melaleuca does not advise against the ingestion of PURE Essential Oils because of a quality issue – PURE meets or exceeds every recognised standard of quality – we caution against ingestion because we believe in being responsible, sensible, and adhering to all industry safety guidelines.



Association (FEMA) also maintains a similar food-flavouring list. And when applicable, the majority of Melaleuca’s PURE Essential Oils make those lists (there are some oils neither of these groups feel are safe to ingest even in very small amounts). However, Melaleuca does not believe that a food grade (GRAS or FEMA) designation is the same as saying it’s safe to use essential oils internally for therapeutic purposes. In fact, we believe anyone casually recommending ingestion of undiluted essential oils is acting irresponsibly.

The Melaleuca PURE promise

Melaleuca opened its doors with a promise to deliver exceptional products at reasonable prices. Our focus has always been on enhancing wellness and helping our customers achieve their goals. At Melaleuca, you can buy the absolute highest-quality essential oils at an incredible value. Do not be misled by the high prices other companies charge for their oils. Overpriced oil is not higher in quality; it is simply overpriced. We encourage you to educate yourself so that you can be a smart, empowered consumer. As you do, Melaleuca will stand by your side ensuring you have the best products for the best value from a trustworthy source. Thanks to our unique business model and monthly shopping by Preferred Customers, Melaleuca can provide the world’s highest-quality essential oils at a significant savings compared to the competition.

“AIA does not endorse internal therapeutic use…of essential oils unless recommended by a health care practitioner trained at an appropriate clinical level. An appropriate level of training must include chemistry, anatomy, diagnostics, physiology, formulation guidelines and safety issues regarding each specific internal route.” – Alliance of International Aromatherapists

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