American Business Brokers - August 2021

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How to Change a Person’s Mind EVEN WHEN IT THEY DON’T WANT TO

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In the world of business ownership, you tend to deal with a lot of big personalities — people who have an ego and who believe that things should be done their way or no way at all. And why wouldn’t they think that way? After all, if they’re a successful business owner, their tenacity and confidence might have been what led to their success in the first place. As much as everyone would love to be right all the time, that doesn’t happen to anyone. Sometimes, when we follow our own advice and reject the more sensible counsel of others around us, we get burned. That’s why it can be a major asset to surround yourself with smart people who can disagree with you. On the other hand, what if you find yourself in the role of the “smart person who disagrees with something”? How can you break through a person’s ego without arguing with them and making them plant their feet further? Well, there are four strategies you can try: Ask them to explain how things work. Sometimes, we know a lot more than we think we know. In order to shatter that illusion, have a know-it-all write down the exact steps to the process that they claim to know intimately. Chances are, that will help them realize the gaps in their knowledge. Let them have some control over the process. If you try to forcefully fight for a fully formed idea, you’ll probably get some pushback from more stubborn leaders. However, if you can give them a general idea with some room to toss around their input, they tend to be more accepting of new ideas. Sprinkle your criticism with praise. If you want a person with a big ego to accept criticism, speak a little bit to their strengths as well. If a person has a high but fragile opinion of themselves, this is a great strategy for getting them to accept criticism while maintaining that high self-esteem. Fight for your ideas and be willing to tweak them. If a person continually disagrees with you, stand up for your idea, but also take their objections into account. Tweak your idea as necessary and re-present it as many times as it takes. Eventually, no matter how stubborn the person, you’ll break through.

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