THE REGENERATIVE BUSINESS MODEL CANVAS
(V5)
THE REGENERATIVE BUSINESS MODEL CANVAS Monday 25 March, from 5.30PM to 6.00PM
REGENERATING NATURE
Predation Regeneration Our ambition : a collective mental model shift
Our vision
The regenerative economy requires a change of mental model. Putting an end to the predation of natural, human and also financial resources. Adopting regeneration in a logic of taking care of the living. And a change of economic model to address both short-term and long-term issues. Finally, it calls for a re-alignment of stakeholders at the local level to jointly deliver socio-ecosystemic services with a change in governance to give a voice to all stakeholders in the quality of life in a territory, including nature and future generations, since we are all alive. Health, well-being and social justice are at the heart of the approach.
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OUR APPROACH: POPULAR ECOLOGY
SUPPORTING HUMAN BEINGS IN THE EVOLUTION OF THEIR BEHAVIORS through the reconnection with nature
TRANSFORMATION Mindset shift. (Re)connecting humans to nature Encouraging behavior changes by acting on humans factors such as motivation, emotions and imaginaries. Increase collaboration.
INNOVATION
Business shift to regenerative models making ecological alternatives viable. Design regenerative products / services. Form regenerative coalitions.
Our workshops
1- The Human Factor fresk HERE 2- The emotion fresk HERE 3- The imaginaries fresk HERE 4- The Regeneration Camps HERE And the regenerative business model (Regen BMC) HERE
The purpose of our workshops
8 ● The Regenerative Enterprise Business Model Canvas (4h) and it’s 5 workshops (5 days) - to design regenerative products, services and projects that will transform organizations within their ecosystem by providing socio-ecosystem services such as: soil, biodiversity, quality of life, fair remuneration, etc. ● The Human Factor Fresk (3h) - to encourage new behaviors by exploring 10 factors of behavior change, from cognitive biases to motivations within your company, your local community or a project team. Based on GIECO cognitive sciences expertise. ● The Emotions Fresk (3h) - to cultivate emotional intelligence, set teams in motion based on emotions motivating them to act collectively. Based on Aaron Beck cognitive therapy. ● The Imaginaries Fresk (3h) - to project your territory, your company, your brand and your products into a responsible and desirable future, through 4 relationships with nature from IPBES.
THE REGEN BMC PITCH AT CHANGENOW, MARCH 2024
HUMANS AND NON HUMANS COEXISTING ON EARTH
4 years ago, I experienced an ant invasion in my Parisian apartment. For once, i decided not to kill them to prevent them from returning. Instead, And I started reading all I could about them, and I learned how useful they are for ecosystems.
EUROPE HAS LOST 80% OF ITS INSECTS IN 30 YEARS. Among the most affected, lepidoptera (butterflies), hymenoptera (bees, wasps, ants, hornets, etc.) and beetles (beetles, ladybugs). “ Unless we change
the way we produce our food, insects will be on the road to extinction within a few decades,” underline the authors of a“frightening” report, a synthesis of 73 scientific studies pointing out the role
of intensive agriculture. source
WORLD’S LARGEST COMPANIES DEPEND ON NATURE
S&P Global Sustainable data shows that 85% of companies in the S&P Global 1200 — an index that covers the 1,200 largest companies across North America, Europe, Asia, Australia and Latin America — have a significant dependency on nature across their direct operations.. SOURCE
COMPANIES NEED TO CONTRIBUTE TO NATURE REGENERATION ! Adopting a systemic, holistic approach to resolving these major issues contemporary is more important than ever. Without denying the importance to treat the symptoms, tackle the root causes of contemporary social and environmental issues appear essential. SOURCE
ONLY 20% OF NON PROFIT ORGANISATIONS CONSIDER THAT THE ECOSYSTEMIC APPROACH IS AT THE HEART OF THEIR FOUNDATION
ONE STEP FURTHER THAN CIRCULAR ECONOMY
The third principle of circular economy is to regenerate nature. By moving from a take-make-waste linear economy to a circular economy, it supports natural processes and leaves more room for nature to thrive. Source However, there is an urgent call to refigure circular economy based on overall non humans (and humans) well being. source
LIVING BEINGS CAPABILITIES
N ATURAL RESSOURCES
CORPORATE REGEN CSR ANNOUNCEMENTS & BUSINESS AS USUAL REGEN PRODUCTS REGENERATION IS EMBEDDED IN THE BUSINESS MODEL GOING BEYOND BUSINESS AS USUAL AT PRODUCT LEVEL
REGENERATION: GIVING ALL LIVING BEINGS (INCLUDING HUMANS) THE RESOURCES ENABLING THEM TO REACH THEIR FULL POTENTIAL IN THEIR ENVIRONMENT.
VALUING PRODUCTS POSITIVE SOCIO ECOSYSTEM OUTCOMES*
“An impact start-up markets products with positive impacts (while a responsible company only limits its negative impacts”. Rungis & co nous sommes vivnats workshop, February 2024
*Derived from responsible practices.
SOURCE
PROFITABLE REGENERATIVE INNOVATIONS WORLDWIDE BUILDING ON CONSUMER WILLINGNESS TO CONTRIBUTE TO NATURE #ONEHEALTH
PLASTIC / CARBON EMISSIONS…. LESS HARM
REGENERATING NATURE AND HUMANS Integrated approach - alliance for life - local
LIMIT DEGENERATION
REGENERATE
Ecosystemic approach CIRCULARITY
No pesticides, non gmo … ORGANIC, NO BAD STUFF
FRENCH INNOVATIONS IN FASHION
En 2022, Pangaia a adopté NATIVARegen™ système à triple impact qui protège les terres, sauvegarde les animaux et soutient les agriculteurs en améliorant leurs moyens de subsistance. La laine mérinos de leur collection capsule provient de Cerro Bombero, une ferme familiale accréditée régénérative NATIVARegen™ basée en Uruguay. Situés à 130 km de la ville de Paysandú, où vivent Juan et sa famille, 6 000 moutons mérinos sont élevés de manière éthique en plein champ. Les pratiques régénératrices de la ferme sont mesurées par des tests
L’étape fibre représente 68 % de l’empreinte eau totale des jeans Levi’s® 501®. Ce jean utilise 96 % d’eau en moins que les techniques de finition standards. Objectif 2025 Réduire de 50 % l’utilisation d’eau dans les zones à stress élevé ICI
ANTHROPOCENTRISME
MULTICENTRISME
RÉGÉNÉRER LA VIE Régénération : Système intégré - alliance pour le vivant
LIMITER LES IMPACTS NÉGATIFS Sobriété : Plastique, émissions carbone…
d’empreinte carbone biogénique et eau. ici
INTÉGRATION
SÉGRÉGATION
ECOCENTRISME
BIOCENTRISME
loom n'a pas recours à la publicité ou la promotion pour faire acheter ses produits. De plus leurs produits durent plus longtemps. Ainsi leurs chaussettes durent 3 ans. elles sont en coton bio de qualité (dit “longue fibre” et “extra longue fibre”) ICI
ICI
RIEN DE TOXIQUE Décroissance : Approche alternative de la consommation
RECYCLER
Adaptation : Approche écosystémique
https://noussommesvivants.co/le-business-model-canvas-de-l-entreprise-regenerative-2/
THE RISE, FALL, AND RISE AGAIN OF ECO-ACTIVE CONSUMERS In 2023, sustainability-conscious shopper segment rebounded to represent 22% of shoppers, compared with 18% in 2022 and 22% in 2021. These consumers spend almost $500 billion in the FMCG market each year, with this projected to reach $1 trillion by 2027. That said, 43% of overall respondents say that financial constraints are making it harder for them to act sustainably. source
BUSINESS MODELS COMPANIES AND COMMUNITY PREMISES CAN USE
ECOCENTRISM THE REGEN BUSINESS MODEL CANVAS
THE BUSINESS MODEL CANVAS
NON PROFIT BUSINESS MODEL CANVAS
FLORISHING BUSINESS MODEL CANVAS
THE REGENERATIVE BUSINESS MODEL
Our Business Model Canvas of the Regenerative company – (REGEN)BMC – makes it possible to identify areas of degeneration, he potential for regeneration of a company's economic activity and to identify new regenerative products and services to be launched i n a collaborative approach with a set of stakeholders brought together. It is a process structured over 5 workshops which allows each entity involved in the value chain of a product/service to integrate the socio-economic services to be provided into its own area of responsibility . Each stakeholder is thus able to anticipate the new processes to be implemented in shared governance. We are developing sectoral consulting versions of REGEN BMC to meet the specific needs of businesses and local authorities: food, fashion, alcohol, construction, tourism, banking and digital. And a coaching version of REGEN BMC for start-ups .
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THE REGENERATIVE BUSINESS MODEL WORKSHOPS
20K euros
Workshop 1 – Understanding the degenerative value chain
Workshop 2 - Engaging new stakeholders together in a 5 to 10 years regenerative mission (including future regenerations and giving a voice to nature) Workshop 3 – Mutual benefits captured in a value proposition Workshop 4 – Strategic planning towards regeneration with transitional product Workshop 5 : Action plan and kpi’s
You can check it out on miro : REGEN BMC https://miro.com/app/board/uXjVPLedpYo=/
ON THE ROAD TO SUCCESS !
ALREADY MORE THAN 15 PEOPLE TRAINED, 100 PEOPLE EXPERIENCED IT. TESTS CARRIED OUT IN SEVERAL SECTORS: FOOD, TEXTILE AND DIGITAL
OUR BUSINESS MODEL
We have finalized the REGEN BMC last month. Commercial pipe for Q2 is 100k. Anyone can be trained by the 15 trainers in the association. 10% usage rights on billings to the association*.
*Association members are consultants in innovation and transformation
WHAT’S NEXT ? In line with the new CSRD directives, the regenerative enterprise business model canvas allows CSR departments to measure their impacts and establish an operational framework with internal and external stakeholders in order to limit risks, negative impacts and highlight their positive contributions to a territory like France.
However we are convinced this data should not finish in a sustainability report And is best used to launch products that contribute to the regeneration of nature (including humans) while remaining economically viable in the short term. Products that will gradually transform the company into a regenerative company through the innovations launched by measuring the impacts of the new practices put in place.
HUMMM….ARE WE TRULY REGEN ?
OUR OTHER WORKSHOPS TO SUPPORT THE ECOLOGICAL TRANSITION IN COMPANIES AND LOCAL COMMUNITIES.
The regenerative economy requires a change of economic model. But also requires a change of mental model. It calls for a re-alignment of stakeholders at the local level to jointly deliver socio-ecosystem services with a change in governance to give a voice to all stakeholders in a territory, including nature and future generations. Health, well-being and social justice are at the heart of the approach. Our particularity is the understanding of the mechanisms of behavior change to support each of us in our ecological transition and to put us collectively in motion to carry out our mission of regeneration of nature and humans.
1- THE HUMAN FACTOR FRESK HERE 2- THE EMOTION FRESK HERE 3- THE IMAGINARIES FRESK HERE 4- THE REGENERATION CAMPS HERE …AND THE REGENERATIVE BUSINESS MODEL (V5) HERE
WHAT CAN YOU DO FOR US We want the regenerative business model to be massively used by companies, entrepreneurs and… impact investors. To increase our impact, we are looking for €100,000 in donation to : - Create a regenerative fund for nature (and humans) wellbeing - Train 100 trainers to scale up and increase commercial pipes - Test the format in other sectors: tourism, banking, construction - Promote the “regenerative trophy” which will take place on May 28.
MAKE A DONATION COMMERCIAL PITCH HERE
Jérémy Dumont, strategic planner, president of nous sommes vivant jeremy@pourquoitucours.fr - 0609864863 - 6 rue BUDE, 75004 Paris
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