DIRECT/REACTIVE COLORS If garments that preserve their vibrant hues with long-lasting color fastness is what you’re after, our direct/reactive-dye fabrics are just what you need. In this technique, our ultrasoft prewashed cotton tee is imbued with a full saturation color and then washed to an equivalent of 50 cycles. This technique provides vivid colors that offer a distinctly stylish look—as well as a comfortably reliable fit that maintains its shape wash after wash.
PIGMENT DYES When it comes to recreating the hues that best reflect the awe-inspiring colors found throughout nature, our unique pigment-dying process is truly in a class of its own. The process begins with crushed molecules that are binded to the fabric which are then washed multiple times. These boldly weathered tones and striking shades with understated style, also offer a durable consistency you’ll love. Not to mention a comfy lived-in feel that gets softer every time you wear it.
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