IP Essentials: Q&A Series

Q What are the basic components of data privacy? A Complying with data privacy requires the creation of a data security protocol to safeguard data collected and a privacy policy that sets forth practices in terms of the collection, use, and handling of users’ personal data. Protocols and policies provide information and transparency for users regarding collection of personal data. Privacy policy agreements are mandatory for collecting data that can be used to identify an individual. There are several laws around the world which require a privacy policy in order to legally collect personal data. Q What types of information are protected under privacy laws? A While the specifics of the various data privacy regimes vary, information that is considered personal data, or information relating to an identified or identifiable natural person, is typically protected under privacy laws. Personal data include

Data privacy or information privacy is a branch of data security concerned with the proper handling of data—consent, notice, and regulatory obligations. Practical data privacy concerns often revolve around whether or how data is shared with third parties, how data is legally collected or stored, and regulatory restrictions such as various privacy laws. DATA PRIVACY

but are not limited to: • first and last name • email address(es) • contact number(s) • shipping or billing address(es) • Social Security number • birthdate • social media handle(s) or profile image(s)

• credit card information • financial statements • current location and travel data • medical records • IP address(es) • genetic information

Q&A SERIES

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