Study Highlights Sustainable Packaging Demand DS Smith, a packaging producer based in London, England, has released a new study that shows a surge in demand for fully recyclable and more sustainable packaging options for e-commerce.The company said consumers “are increasingly putting their purchasing power behind eco-friendly prod- ucts, meaning brands that fail to embrace sustainable pack- aging risk being left out at the checkout.” Online Shopping According to the study, 66 percent of Europeans claim to have shopped online more often since the initial COVID-19 lockdown in March 2020, and 82 percent of those same re- spondents plan to shop online at the same level or more this year. DS Smith said it has noticed demand“skyrocket” for sus- tainable e-commerce packaging over the past year, with Eu- ropean growth of 35 percent in apparel, 35 percent in home and office electronics and 51 percent in food and groceries. DS Smith said“brands must recognize changing consumer demands as they respond to this opportunity.”According to the company’s study,almost one-third of European shoppers said they have stopped buying particular brands altogether because their packaging was not sustainable.While nearly half of Europeans (roughly 46 percent) reported that they want to use more cardboard or paper-based packaging rath- er than plastic-based packaging, 58 percent reported that they want to use less packaging overall.
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4 April 12, 2021 Recycling Markets
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