TMI
Avoiding Solution Overloading Your Customer by Jody Euloth
T hese days, we have so many options to choose from and too many decisions to make. Don’t you sometimes wish decisions were made for you? There’s nothing better than when decisions are made easy and less confusing. It is satisfying and refreshing when there is no doubt or hesitation because you just know the solution is it’s right for you. I have a close friend who is great at planning things. Though she has a successful career in insurance, I swear she was an event planner in another life. When it’s time for a girls’ weekend away, we collectively brainstorm all the destinations of interest. Once we’ve narrowed it down to our top five, then we leave it up to our friend to work her magic, and by magic, I mean, do all the research and come back with the best options.
us well enough that if we have a choice between Paris, New York, Toronto, Atlanta or Las Vegas, we will never decide. Or it will, most definitely, take a lot longer to
She typically gives us one, maybe two options. She knows 58 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 1
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