SISSIBOO COFFEE Roasting and Rooted in Rural Living by Gabrielle Gamblin J on and Erin Welch left the forestry industry and other work in the province of British Columbia to seek a new beginning in Nova Scotia. As aspiring entrepreneurs, they took a chance by bringing something new to a rural area. But while Jon and Erin invested in their business, the communities of Annapolis Royal and Bear River invested in them. With local support, Sissiboo Coffee Roaster grew beyond their expectations. As the company continues to expand, Jon and Erin maintain their values of producing high- quality, fair trade, and organic products. 70 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 1
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