“It was like joining a secret society,” Jon said jokingly. “Nobody was giving away any trade secrets, so we had to figure it out on our own.” They chose the name Sis - siboo Coffee Roaster in recognition of the impressive Sissiboo River, a tidal river located in southwest Nova Scotia. “We felt it was important to choose a regional name that would help promote the area,” Jon described. Their original business plan was to only have wholesale partnerships. But being in a small community, they took advantage of the exposure from participating in the An- napolis Farmer’s Market, the oldest farmer’s market in Nova Scotia, on Saturdays in the summertime. While forming loyal customer relationships with the locals at the market, they, unfortunately, had a hard time getting their new coffee recognized for wholesale partnerships. Not achieving their goal only added fuel to the fire as Jon and Erin were motivated to be successful. “One of our motivations to open the coffee shop in Annapolis was that nobody had picked us up to serve in restau- rants. We thought it would be a good way to put a face on the business,” Jon explained. “It was like joining a secret society,” Jon said jokingly. “Nobody was giving away any trade secrets, so we had to figure it out on our own.” They chose the name Sissiboo Coffee Roaster in recog- nition of the impressive Sissiboo River, a tidal river locat- ed in southwest Nova Scotia. “We felt it was important to choose a regional name that would help promote the area,” Jon described. Their original business plan was to only have wholesale partnerships. But being in a small community, they took advantage of the exposure from participating in the Annapolis Farmer’s Market, the oldest 72 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 1
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