farmer’s market in Nova Scotia, on Saturdays in the summertime. While forming loyal customer relation- ships with the locals at the market, they, unfortunately, had a hard time getting their new coffee recognized for wholesale partnerships. Not achieving their goal only added fuel to the fire as Jon and Erin were mo - tivated to be successful. “One of our motivations to open the coffee shop in Annapolis was that nobody had picked us up to serve in restaurants. We thought it would be a good way to put a face on the business,” Jon explained.
Knowing they already had local support from their rep- utation at the farmer’s market, Jon and Erin opened their first brick-and-mortar coffee shop in Annapo - lis Royal, Nova Scotia in July of 2014. Opening the Sissiboo Coffee Bar was a swift, two-day affair. “We
“We said right from the beginning, if you come, we’ll stay open,”
partnered with a friend of ours who was looking for a co-tenancy setup,” Jon said. “It was an incredibly lean operation to begin with, one that has been added to significantly over the years. It received amazing lo - cal support that has helped us grow over the years,” he explained. The coffee shop has become a social gathering spot for people in the community. “We SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 1 73
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