Sissiboo Coffee Roaster with guaranteed freshness and the roast date stamped on each bag. They offer 2 dark roasts, 2 medium roasts, espresso, and decaf coffee. “We don’t do any blending, it’s all single origin,” Jon ex- plained. “We depend on the quality of the beans, and we just try to bring out those qualities to create the roast profiles that we use.” Jon and Erin enjoy the relationships that have been cre- ated in both the wholesale and retail sides of their com- pany. “There’s a real familiarity with the rhythms of our customers,” Erin said as she described their ability to anticipate when orders from each business will come in. “I think it’s a perk of working with a small company. Our customers feel very known and appreciated,” she said. The retail customers also feel a strong connection with Jon and Erin because they have truly seen Sissiboo Cof- fee grow firsthand. “They have seen us go through the most dramatic growth periods that this company will ever have, right from zero,” Erin continued. “Our success is their success. We are successful because our community decided to support us.”
fair trade, organic coffee beans. Purchasing fair trade is a value for both Jon and Erin. “We appreciate the work that goes into creating products and paying a fair price,” Erin said. Customers can purchase from
“I think it’s a perk of working with a small company. Our customers feel very known and appreciated,”
While looking to expand their company, Jon says they never think about relocating. “We prefer to be picked up
76 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 1
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