HEADLINES
MAIN STREET OPTIMISTIC EVEN AS INFLATION PERSISTS According to a recent poll, small business owners are more optimistic to start the year, even as they face persistent inflation and lending concerns. Seventy-five percent of small business owners are optimistic about their financial trajectory in 2024, up from 68% a year earlier, according to a survey by Goldman Sachs 10,000 Small Business Voices, a policy advocate for small business owners. Meanwhile, 28% of respondents rated the economy as good or excellent, up 9% from a quarter ago. More than half of small business owners surveyed said they expect to create jobs this year, and 62% reported they anticipate profits will increase. The survey adds to a recent string of data showing consumers and businesses have started to grow more confident about the economy after a stretch where inflation was stubborn and borrowing became tougher.
TOM BRADY’S TB12 & NOBULL ARE NOW ONE TEAM Seven-time Super Bowl Champion Tom Brady is merging his health and nutrition company, TB12, and his apparel company, Brady, with training brand Nobull. Brady was previously an Under Armour-endorsed athlete, with an apparel and footwear deal with the company. That deal has since ended. As part of the deal, Brady will become the No. 2 shareholder in Nobull, behind BodyArmor founder Mike Repole who bought the company last year. Terms of the deal were not provided, but the deal will include footwear, apparel, and nutrition products previously housed under the TB12 and Brady brands. Nobull was founded in 2015 by former Reebok executives Marcus Wilson and Michael Schaeffer. The Boston-based company employs about 100 people across the U.S., U.K., and China, and sells its sneakers and apparel primarily online. Under the merger, the company will continue to operate under the brand name Nobull and aims to become a complete wellness company.
8 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 1
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