Spotlight_Vol 24_Issue_1

In this column, I dig into three key parts to being able to make a Warm Introduction to a potential client.

• How to find the correct decision-maker within an organization.

• How to discover mutual connections with that decision-maker.

• How to ask for a Warm Introduction.

If done properly, warm introductions can save you drastic amounts of time and energy while boosting your sales numbers in the process.

Before we can ask for a warm introduction, we

SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 1 95

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