connect with decisions makers. If I can be the one to connect two credible people where I think there is business synergy, not only does that reflect well on me but also increases the chances that in the future they may return the favor. I’m not saying I keep score and expect anything in return, I just believe this to be a good business practice and one that has paid dividends for me to date, and I am confident it will for you also. So now that you’ve identified the decision maker and found a mutual contact within your network, it’s now time to ask them to make a warm introduction. It’s important to ask them first if they know the contact well enough to make an introduction, don’t just assume they do because they are connected on LinkedIn or have overlapped at a previous employer. Depending on your relationship, it might make more sense to
98 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 1
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