Content both on and offline continues to play an important part in the marketing strategy for 2019/2020 and into 2020/21. It is our approach to invest time in producing quality content which can be posted across all of our on and offline channels. We are currently producing content on (at least) a monthly basis, going forward, marketing would like more short, reactive content which can be used on the website and social media in the form of blogs and posts. We have recently engaged the services of professional videographer to shoot and produce video content in the form of case studies which can be used online, we propose to use this approach to promote the PCS service in 2020/21.
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