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In This Issue
1. The Man Who Propelled My Purpose
2. A Garden State Scientific Breakthrough
Client Testimonial
3. Podcast Preview
4. Turn Negative Reviews Into a Positive Business Strategy
Don’t Let the Haters Tank Your Ratings
Smart Tactics for Managing Bad Reviews
You can’t make everyone happy; it’s a fact of life we must accept to maintain our happiness and sanity, but when people leave bad reviews about your business, don’t just let it go. Think about what you could have done differently, whether something was wrong with your product or customer service, and how to fix it to ensure you don’t lose a customer. If your negative reviews start to outweigh your positive ones, you must take action immediately, or your customer base will diminish. Business owners need to keep in mind that reviews tend to be negative. Most people only leave reviews to share a bad experience, to warn others, or to receive compensation for their problem. But once your reviews are overwhelmingly negative on Google or Yelp, new customers go out of their way to avoid your business. You must counter negative reviews with positive ones, which won’t happen without effort. Ideally, you should capture identifying information about your customers, such as their email address or phone number. This allows you to communicate easily with people who have shopped with you. You don’t want to straight-out ask these individuals for reviews. Instead, give them a reason to act. Send a message to
your customers, offering a free product or service in exchange for a review. Most jump right in and give you a good review, but you need to send a follow-up to be sure you capture everyone. If you want to take it to the next level, embed an image of five stars in the email. Those who click on four or five will go straight to your main review page. Everyone else will be directed to an internal feedback form. This strategy eliminates negative reviews from the pool while learning exactly what turned these people away from your business. It’s the ultimate win-win for any business owner!
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