MORSE CODE
MORSE CODE
Our collections are designed for all ages, shapes, and styles, making them a lifetime investment for anyone looking to fuse luxury with durability.
JADE HOLLAND COOPER
“It’s an amazing way to get race day ready,” adds Jade. "You’ll be greeted with a glass of fizz before enjoying personalised extras. Our stylists will also be on hand to help you pre-order and sample pieces, ensuring you look and feel incredible for racing.” Where investment garments for the discerning racegoer are concerned, Jade highlights, “We focus on creating pieces that transcend trends. Our collections are designed for all ages, shapes, and styles, making them a lifetime investment for anyone looking to fuse luxury with durability.” Holland Cooper's unmissable presence in the Shopping Village at The November Meeting and The Festival offers a dynamic environment where racegoers can interact with the brand’s collection, experiencing the craftsmanship and quality of the products firsthand. With a keen eye for design and a passion for tradition, Jade Holland Cooper’s partnership with Cheltenham Racecourse showcases how fashion can truly enhance the on-course experience.
at Cheltenham can enjoy everything from tailored tweed jackets to sleek power suits. Contemporary updates will keep the collection trendy and luxurious. For The Festival, fashion is as important as the racing itself for many. Jade recommends tweed as a core element of any refined outfit. “While we won’t be releasing a specific Cheltenham collection, our classic tweeds, like our iconic Tawny Tweed, will take centre stage.” However, it’s not just about tweeds. Bold could be best? Make an impact with a three-piece suit in statement fabrics, adding a modern twist to power dressing. She emphasises the importance of balancing flair with functionality, especially in the chilly winter months: “Layering is key for Cheltenham, and with the right pieces, during the winter months, you can stay warm without sacrificing style. Personally, I start with a vest and thermals. Footwear is equally as crucial; I opt for a flat boot or a chunky heel, as you're on your feet for much of the day.” A hallmark of Holland Cooper's flourishing partnership with Cheltenham Racecourse is the now firmly established Festival Preview Event at the picturesque Dunkertons Park. It not only provides a preview of the fabulous racing across the five days but also exclusive insights into the season's must-have trends. Similarly, racegoers should take advantage of the Cheltenham Boutique Experience at the two flagship fixtures, The November Meeting and The Festival. This bespoke service offers enthusiasts a chance to curate a wardrobe tailored to their unique preferences.
Our collections are tailored for events where style is paramount, and the racing honours a rich heritage.” Over the years, this partnership has only strengthened, with Holland Cooper becoming a go-to name for those seeking to balance luxury with classic British style. For Jade, the world of National Hunt racing is what truthfully complements the brand’s values of sophistication and practicality. “We take pride in creating timeless pieces that reflect the enduring quality and elevate the elegance of the British countryside.” An emphasis on exceptional quality ensures that racegoers can invest in sophisticated pieces that will stand the test of time. Looking ahead to the upcoming racing season, Jade hints at some exciting new offerings from Holland Cooper. “This season, we’re amplifying British couture further with fresh fabrics, new looks, and standout accessories,” she reveals. The fashion-forward audience Celebrating 15 years of British heritage and luxury fashion alongside the evolution of Holland Cooper’s close association with Cheltenham Racecourse
H olland Cooper was founded by Jade Holland Cooper in 2008. The brand began with a focus on creating luxury British-made tweed clothing, blending traditional British designs with contemporary fashion. Over the last 15 years, Holland Cooper has expanded its offerings to include a wider range of outerwear, casualwear, and accessories while maintaining its emphasis on British craftsmanship and style. As a Fashion Partner of Cheltenham Racecourse, including The Festival and The November Meeting, it’s more than a business venture; it’s a match made in British heritage heaven. Jade explains how the brand’s ethos of combining timeless elegance with tradition aligns seamlessly with an iconic sporting amphitheatre like Cheltenham Racecourse.
As a Cheltenham Member, you’re invited to explore the world of Holland Cooper across the season.
You can register an interest for the Cheltenham Boutique Experience by emailing, boutique@ hollandcooper.com, and you can stay tuned for all the latest on preview evenings by keeping an eye on the Holland Cooper social media channel and their website, hollandcooper.com. Follow Jade for fashion insights and the latest looks for the races on Instagram, @jadehollandcooper.
“The racecourse holds a special place in British sport.
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