Stonyfield

Danone Trend Outlook

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The Ahalogy Difference

Brandables CUSTOM, BRANDED CONTENT

Ahalogy is a Quotient brand and a market leader in trend-driven influencer content and social media marketing. The platform delivers proven ROI through category trend data, premium influencer content, and verifiable audience targeting. Depending on a brand’s objectives, Ahalogy campaigns now have access to Quotient first-, second-, and third- party data to target shoppers, along with a number of advanced measurement solutions.

Using our Quality Traffic Test and Brand Match Score, we hand-select influencers from our network of 10,000+ partners that we recommend to your brand, allowing you to weigh in on the selection briefing and final creative output.

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Ahalogy Muse DATA-DRIVEN IDEAS

REACH YOUR AUDIENCE

Verifiable Targeting

We don’t rely on questionable claims of impres- sions and reach. We guarantee 100% of campaign impressions using paid targeted posts, ensuring your content reaches the right buyer. Third-party tracking verifies landing page and engagement metrics.

We start with inspiration from Muse, our proprietary source of influencer content data and trends, to guide the creative production, while uncovering audience insights to target shoppers along their path to purchase.

Powered by Muse | 5

PLANNING AHEAD

Danone Trend Outlook There are a number of key drive times that happen between Q1 and Q4. From the “new year, new me” mindset of January, to summer vacation, and all the way until the holiday season, shoppers are on the lookout for products that make their lives easier and more fun. That’s where our Muse trends come in. Pinpointing the latest and greatest data-driven trends for your category the following topics are designed to help audiences authentically engage with your brand. Follow this planning guide—complete with examples of high-quality branded influencer content and thought-starters to inspire future campaign planning.

AHALOGY + DANONE Brandables Examples

To drive performance on social media, Ahalogy works with a network of 10,000+ talented influencers, photographers, and top-notch content creators. In the following chapter, you’ll find a sampling of some of our favorite Danone Brandables created by our talented pool of influencers that specialize in Recipe & Lifestyle content. Follow along to see how they incorporated trend-driven ideas into high-quality branded content for Social.

12 | Game Day with Frito Lay

Good Plants VEGAN BANANA SMOOTHI E

In Collaboration with: Foolproof Living

In this campaign, Foolproof Living helped inspire shoppers to make Good Plants™ Almondmilk Probiotic Yogurt Alternative a part of their morning routines. She com- bined the plant-based dairy alternative with vegan-friendly ingredients in this deliciously healthy “Vegan Banana Smoothie” recipe.

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Smoo t h i e Pre p

P l ant -Bas ed Pro t e i n

Vagan Re c i pe s

14 | Danone Trend Outlook

Horizon Organic CHOCOLATE ZUCCHINI MUFF INS

In Collaboration with: Jar of Lemons

Horizon Organic helped inspire parents with picky eaters with this recipe for “Chocolate Zucchini Muffins with Horizon Organic”. Even the pickiest of eaters couldn’t resist this tasty on-the-go snack recipe created by Jar of Lemons , packed with healthy zucchini and nutritious organic milk.

TREND-INSP I RED CONTENT

Hi dde n Ve gg i e s

On- t he -Go Snack

Pro t e i n Mu f f i n

16 | Danone Trend Outlook

Dannon Oikos at Walmart BANANA SPL I T YOGURT BOWL

In Collaboration with: Courtney’s Sweets

For this Dannon® Oikos® influencer campaign, Ahalogy Partners helped shoppers spring forward with nutritious morning meals and healthy snack ideas. This recipe for “Banana Split Yogurt Bowls” created by Courtney’s Sweets helped inspire consumers to shop for Dannon products at Walmart and create healthy (and delicious!) yogurt bowls at home.

TREND-INSP I RED CONTENT

Yogur t Bowl

Ve g e t ar i an Break f as t

Morn i ng Rout i ne

18 | Danone Trend Outlook

Oikos Oh! at Albertsons SELF -CARE IDEAS FOR A BUSY MOM

In Collaboration with: A Cowboy’s Life

When it comes to finding easy ways to treat herself, A Cowboy’s Life is all about sneaking little indulgences into her daily routine. Featured in her 8 Self-Care Ideas for Busy Moms, A Cowboy’s Life showed shoppers how to stock up on Okios Oh! Greek Yogurt at Albertsons for a deliciously creamy mid-afternoon snack. Highlighting the convenience factor of the mobile app, she talked about planning out her grocery list and browsing weekly coupons—saving her time, money and most importantly, stress!

TREND-INSP I RED CONTENT

Se l f -Care

Mom Hack s

New Year Re s o l ut i ons

20 | Danone Trend Outlook

Horizon Organic at Meijer BREAKFAST COOKI ES

In Collaboration with: Alice and Lois

When it comes to travelling or running errands with kids, you can never have too many kid-friendly snack recipes. Alice & Lois and Horizon® came to the rescue with this “Breakfast Cookies” recipe—perfect for kids and busy moms alike!

TREND-INSP I RED CONTENT

Br eak f as t Cook i e

On- t he -Go Snack

Ki d -Fr i e nd l y Trea t

22 | Danone Trend Outlook

Silk at Walmart CHICKEN SALAD STUFFED AVOCADOS

In Collaboration with: Kim’s Cravings

Avocados were the perfect vehicle for this dairy-free chicken salad recipe brought to us by Kim’s Cravings . She made Silk® Soy Plain Yogurt Alternative the star and encouraged shoppers to add this quick and easy lunch recipe into their back-to-school season line up!

TREND-INSP I RED CONTENT

Avocado

P l ant -Bas ed Al t e rna t i v e

Mayo -Fr e e

24 | Danone Trend Outlook

Silk at Kroger PREBIOT IC COLD BREW LATTES

In Collaboration with: Health Starts in the Kitchen

This Keto, Dairy-Free, and Vegan recipe for “Prebiotic Cold Brew Lattes” couldn’t be more on-trend for shop- pers looking to add plant-based protein into their morning routine. Health Starts in the Kitchen combined popular keywords with high-quality branded imagery to inspire shoppers to shop for Silk® Prebiotics Almond & Cashew Milk at Kroger.

TREND-INSP I RED CONTENT

Co l d Brew

Ke t o D i e t

P l ant -Bas ed

26 | Danone Trend Outlook

International Delight at Dollar General FAL L DR INK IDEA

In Collaboration with: This Worthey Life

What could be a more perfect addition to Thanksgiving morning (or after-dinner dessert bar!) than this “Pumpkin Spice Mocha Latte” made with International Delight Creamer Singles? Thanks to This Worthey Life, shoppers were inspired to include Danone products in their favorite fall recipes.

TREND-INSP I RED CONTENT

Pumpk i n Sp i c e

Af t e r -D i nne r Trea t

Fa l l F l avor s

28 | Danone Trend Outlook

Dannon Oikos at Walmart CHOCOLATE STRAWBERRY YOGURT BAL LS

In Collaboration with: Bite Sized Kitchen

‘Tis the season for holiday baking! You can inspire shop- pers looking for healthier options for their holiday cookie exchanges by serving up recipes like these “Chocolate Strawberry Yogurt Balls” brought to us by Bite-Sized Kitchen. Made with just two ingredients, this festive no-bake dessert recipe would be perfect for a holiday campaign.

TREND-INSP I RED CONTENT

Hea l t hy Ho l i day Bak i ng

No -Bak e Trea t

Yogur t Ba l l

30 | Danone Trend Outlook

Two Good at Safeway MOTHER’S DAY BL I SS BOWLS

In Collaboration with: Easy Cooking with Molly

Easy Cooking with Molly took shoppers on a tour of her local Safeway for the ultimate feel-good recipe: Winter Bliss Bowls! With Two Good Yogurt by Light & Fit as the base, this keto-friendly dish combined readily available ingredients into one deliciously easy breakfast or snack solution. Highlighting the convenience of finding all the ingredients in one location, this Brandable was an instant win with shoppers who were looking to save time without sacrificing on flavor.

TREND-INSP I RED CONTENT

Eas y Cook i ng

Ke t o D i e t

Coupon Of f e r

32 | Danone Trend Outlook

Silk Dairy-Free BAKED OATMEAL CUPS

In Collaboration with: The Forked Spoon

On-the-go breakfast ideas never go out of style! We love the way The Forked Spoon added a colorful twist to the trend “baked oatmeal” with these “Baked Oatmeal Cups” featuring fresh fruit and Silk® Dairy-Free Yogurt. Kids and adults alike are sure to enjoy building their own version of this healthy treat by topping them with their favorite fresh seasonal fruits.

TREND-INSP I RED CONTENT

Mak e -Ahead Break f as t

Bus y Morn i ng Rout i ne

Da i ry -Fre e Sub s t i tut e s

34 | Danone Trend Outlook

Silk at Vons HORCHATA GRANI TA

In Collaboration with: Kitchen Konfidence

What’s sweet, refreshing, and deliciously dairy-free? This 6-Ingredient Horchata Granita recipe from Kitchen Konfi- dence , of course! Inspired by the traditional Mexican des- sert, this tasty summer treat features Silk Almond Milk as the star. Made with only six ingredients (all conveniently found at Vons!), this quick and easy dish gave audiences a fun way to beat the summer heat with a little help from their favorite grocery store.

TREND-INSP I RED CONTENT

Da i ry -Fre e

6- Ingred i e nt

Horcha t a

36 | Danone Trend Outlook

So Delicious Almondmilk at Kroger PEANUT BUTTER CHOCOLATE GREEN SMOOTHI E

In Collaboration with: Joy Food Sunshine

Smoothie recipes may be most popular during New Year’s timing, but this is one topic that truly trends all year long. This “Peanut Butter Chocolate Green Smoothie” from Joy Food Sunshine might be our new favorite way to eat our greens! Combining So Delicious Organic Unsweetened Almond Milk with chocolate, peanut butter, and good-for- you kale and spinach—what could be better?!

TREND-INSP I RED CONTENT

P l ant -Bas ed Pro t e i n

Smoo t h i e Pre p

Ve gan Br eak f as t

38 | Danone Trend Outlook

WHO WE ARE. . .

& What We’re All About

Ahalogy is a Quotient brand and the market leader in trend-driven influencer content and social media marketing. Brands and agencies tap into Ahalogy to reach new audiences and find new usage occasions based on their target consumers’ interests. The platform delivers proven ROI through category trend data, premium influencer content, and verified audience targeting. A Quotient brand that is located in Cincinnati, OH— the brand marketing capital of the world—Ahalo- gy’s clients include over 100 major brands, with a heavy focus in CPG and Retail.

Data-Driven Influencer Content POWERED BY MUSE Ahalogy Muse™ is an industry-first software platform to help lead- ing marketers identify and act on changing trends in their category. Powered by a network of 10,000+ premium content creators across the web, the tool is powered by influencer performance data. These same insights are leveraged in our Brandables solution as a guide for creative production.

40 | Danone Trend Outlook

Appendix

Alice and Lois, Breakfast Cookies Recipe A Worthey Life, Pumpkin Pie Mocha Latte Bite-Sized Kitchen, Chocolate Strawberry Yogurt Balls Courtney Sweets, Banana Split Yogurt Bowl Cowboy’s Life Blog, Self-Care for Busy Moms Easy Cooking with Molly, Mother’s Day Bliss Bowls Fool Proof Living, Vegan Banana Smoothie Health Starts in the Kitchen, Prebiotic Cold Brew Latte Jar of Lemons, Chocolate Zucchini Muffins with Horizon Organic Joy Food Sunshine, Peanut Butter Chocolate Green Smoothie

Kim’s Cravings, BLT Chicken Salad Stuffed Avocados Kitchen Konfidence, 6-Ingredient Horchata Granita The Forked Spoon, Baked Oatmeal Cups

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