EXECUTIVE DIRECTOR ADVANCEMENTS NEW
With Effort, No One Gets Left Behind Executive Director 6 Win Wong’s enrollment into Melaleuca in March 2016 stemmed from her desire to use better and safer products for the wellbeing of her family. It didn’t cross her mind to build a Melaleuca business at the beginning. “I thought it would be good to switch to a better and safer brand. My daughter is allergic to chlorine and it pained me to see her scratching her skin non-stop. No other products were able to soothe her sensitive skin, until we tried DermaCalm and Renew™ Intensive Skin Therapy,” Win explains. A former MLM entrepreneur herself, Win continues,
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Win also strived to improve her own personal performance, noting that leading by example will warrant organization growth. “I don’t believe in just telling my team what to do, I need to walk the talk too. And so, I set a monthly goal for myself to enroll 8 customers and develop 1 personal Director,” she explains. With 150 personal customers enrolled and 11 personal Directors developed between March and October 2017 alone, Win certainly lived up to her expectations, advancing 9 statuses to her current status of Executive Director 6. After Convention 2017, Win also sat down with her personal Directors to identify their “This Year I Will” goals, and committed to help achieve them. She makes sure that her business builders maintain an average of 200 names in their contact list and together they categorize the names into different pools–hot, warm and cold. They then discuss on ways to approach those contacts and report the results of their presentations daily. “I believe anyone can succeed in Melaleuca. When you look at the Millionaires Club, you will realize that the Marketing Executives who have achieved cumulative lifetime earnings of at least RM1 million are ordinary people like you and me. This platform is suitable for everyone and exactly what I was looking for! No one gets left behind if you’re willing to put in the effort,” Win says, sharing her observations at Convention 2017. That strengthened Win’s resolve to embrace Melaleuca’s mission of enhancing lives. “Melaleuca has enriched my life in so many ways–the apparent ones being time and financial freedom. I want to help others succeed in Melaleuca too–at the very least, improve their living standards by using better and safer products,” Win asserts. Win looks forward to spending more time with her family and traveling abroad every month this year. “As for my goal, this year I will develop 4 new personal Senior Directors and advance to National Director. This might seem like a very big goal, but I will try my best to help my team to achieve their goals!” Win promises.
“I was not open to listening to a Melaleuca presentation at the beginning.” However, the more she learned about the products, the more potential she saw in the Melaleuca business opportunity to build a long-term sustainable business. “Melaleuca products are daily necessities that everyone needs, and this presents a much bigger market compared to the businesses that I was doing at that time,” she says. Within 4 months of building the business, Win advanced to Senior Director 2-a truly exceptional achievement. However, as with any other businesses, building a successful Melaleuca business is not without its challenges. “I noticed a slowdown in my organization growth rate sometime late 2016 and realized that it was due to the declining reorder rate. What I observed was that most customers, upon enrollment, tend to buy many different types of products in their first order. Initially I thought my business builders and I have done a good job in introducing the products,” Win shares. Win set about to improve and looked at effective ways to increase the reorder rate. She saw the importance of understanding customer’s needs and then sharing the products according to those needs, through time. “We did this through consistent coaching and mentoring sessions that helped me and the business builders improve on our product knowledge, so that we’re able to educate our customers on the products that will meet their needs and follow up regularly in the months to come. This helped greatly in increasing the reorder rate,” Win notes, while explaining that this encouraged the customers to shop month after month. “The 7 Critical Business-Building Activities, especially Activities 1 to 4, are really crucial in building a successful Melaleuca business and ensuring sustainability in the long run. Our emphasis is to educate customers to switch to the Melaleuca brand and this is not only doable, but also sustainable, as Melaleuca has a wide range of products and household necessities at reasonable prices, that appeals to people from all walks of life,” Win states, adding that she continually stresses to her business builders the importance of being a passionate Melaleuca product user themselves. She maintains that it differentiates them as quality business builders, because their motivation is to enhance people’s lives by educating them on healthier shopping options.
MELALEUCA LIFETIME EARNINGS: RM749,698.82 PREFERRED CUSTOMERS IN ORGANIZATION: 3,207 Win Wong
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DECEMBER 2017
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