NAKED TRUTH THE
SEPTEMBER 2019
BUT DOES IT REALLYWORK? Distilling the FAQs About Green Cleaning
because they get the job done and don’t leave them with dry hands and headaches after they clean.
When we first opened, I found myself searching high and low for effective cleaning products. I knew we wanted to focus on green, nontoxic cleaners, but, at the time, they weren’t as prevalent as they are now. In my quest, I met a woman in San Diego who made her own nontoxic, plant-based citrus rind cleaner. Like my own, her journey started with searching for a better alternative to what was out there. Her husband is a surfer, so they spent a lot of time at the beach. They love the ocean and have a deep appreciation for nature. Over the course of visits to Pacific Beach, she learned that the Navy was cleaning the tops of their ships with bleach. Sailors would swab the decks, then toss their bleach over the side of the ship, straight into the water. After learning this, she knew there had to be a better alternative. She went looking for an effective alternative to bleach that wouldn’t be as harmful to marine life. In her quest, she found that by distilling a concentrated formula made from the rinds of citrus fruits like lemon, grapefruit, and oranges, she could create a strong, effective, completely natural, and ocean-friendly cleaner. When I learned about her story and discovered her product, I knew it was what we’d been looking for. Not only does it work very well, but it also smells amazing, as those of you who’ve had your home cleaned with it know. It’s like you’ve stepped into an orange grove. One of the most common questions we get asked is whether or not green products work. Like traditional cleaners, some work amazingly well and some aren’t as effective. I’ve done my research to find the ones that work. Our cleaner-owners come to love these products
In terms of whether or not probiotic cleaners work, I’d say they work better than most chemical cleaners. In many ways, probiotic cleaners are more effective because they continue to clean after someone has finished wiping down or mopping a surface. They get down to the microscopic level and don’t kill the beneficial bacteria in your home. One of the most common nontoxic cleaners is one that’s been used for centuries and is still popular today: vinegar and baking soda. It’s just as effective for cleaning a toilet as most chemical-based cleaners. Ask your grandma or great grandma, and that’s probably what they used for cleaning because it’s what people had on hand. People used to use vinegar and newspaper to clean their windows because it’s what they had, and it worked. On more hardcore stains, like those on stove tops, nontoxic cleaners may not be as effective. Occasionally, even my wife, Veronica, will take out the heavy-duty stuff to tackle a really intense build-up. But we try to avoid these as much as possible because they simply don’t make us feel good. More frequent cleaning is the ideal starting place for nontoxic cleaning. If you can maintain spaces and not let as much build-up happen, you won’t need to turn to the toxic cleaners as often. In terms of what works, this is green cleaning at its best.
CARLSBAD OFFICE 580 Beech Ave., Unit D Carlsbad, CA 92008 SAN DIEGO OFFICE 3525 Del Mar Heights Rd., Unit 950, San Diego, CA 92130 760-720-3830 www.naked-clean.com
–Dave Leonhart
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GOODBYE, PLASTIC PALETTES 3 STEPS TO A ZERO-WASTE MAKEUP ROUTINE
STEP 2: SHOP SMART If your bathroom is full of plastic, it’s time to make a brand change. Plenty of makeup brands cater to a zero-waste lifestyle with recyclable or compostable packaging and products made with bamboo, glass, or stainless steel. Axiology’s lipstick tubes are made from recycled aluminum; Antonym Cosmetics packages its eye shadows in bamboo; and some companies, like Elate Cosmetics and Kjaer Weis, send refills when your favorite colors run low. If you’re really dedicated, go a step further by DIYing your makeup or finding a bulk supplier. STEP 3: RETURN, RECYCLE, OR PASS IT ON If you don’t opt for refillable makeup, determine what will happen to each container at the end of its life. Some brands, like L’Occitane and Province Apothecary, allow you to send containers back to them for disposal. Glass, stainless steel, and aluminum vessels can be recycled, and mascara wands can be mailed to the Appalachian Wildlife Refuge, which uses them to clean up wildlife. Plastics that can’t be locally recycled can be mailed to TerraCycle, which partners with factories around the world to recycle difficult-to-handle waste.
Walk into your bathroom and look around. Do you see plastic? Odds are you have a boatload of the stuff. Plastic is the beauty industry’s go-to material for eyeshadow palettes, makeup brush handles, blush compacts, and even liquid foundation bottles. Take a moment to consider the poor recycling rate for plastics, 9.1% according to the latest EPA data; the amount of plastic in the oceans, which the Ocean Conservancy estimates to be more than 150 million tons; and the impact of plastic pollution on climate change, which the Center for International Environmental law equates to 189 coal-fired power stations. Those statistics are enough to convince anyone to aim for a makeup routine that doesn’t contribute to the landfill. If you want to keep the makeup and ditch the plastic, here’s how to start. STEP 1: USE IT UP There’s no point in tossing your current beauty products until they’re empty. Otherwise, you’ll just be adding the cosmetics themselves to the waste stream. Instead, use up what you have and dispose of the packaging intelligently (keep reading to Step 3 for instructions on how to do just that).
FALL FOR THE SEASON AUTUMN DECOR MADE EASY Pumpkin spice, berry crumbles, golden
GET A FREE HOUSE CLEANING!
USE NATURAL ELEMENTS. Choose natural materials over synthetic. They will last longer and can be repurposed throughout the year. Use real pumpkins, pots of burgundy and orange mums, and corn stalks and gourds to fill your home with warmth and life. Miniature white pumpkins stacked along your porch steps or on the mantle create a classic yet modern look. CREATE A DIY FALL WREATH. We promised this would be easy, right? This DIY fall wreath, inspired by the bloggers at FrugElegance, uses just two items and comes together in minutes. Start with a grapevine wreath (at Trader Joe’s for $3.99) and dried putka pods. These little dried berries look like miniature pumpkins and can be found at your local craft store. Glue the pods to the wreath, let it dry, and your wreath is ready to hang! Add a burlap or twine bow for an extra touch.
sunlight in the afternoon — is there anything better than fall? As the days get shorter, it’s the perfect chance to enjoy more time with family and friends in cozy spaces. One fun aspect of fall is getting to decorate with seasonal touches. However, not everyone wants to spend hours gathering the supplies for the perfect DIY project. For those who would rather enjoy the season than prepare for it, here are three easy ways to bring some autumn into your home without multiple trips to the craft store. OPT FOR WARM HUES. Nothing says fall like burgundy, persimmon, mustard, and other warm colors. Add subtle touches throughout your home to bring in some fall elements without overpowering. Maybe it’s a fruit basket of persimmons or burgundy napkins. Billy Balls, or Craspedia, are cheery yellow flowers that dry nicely and look right at home in a vase on the mantel.
REFER ANY CLIENTWHO SCHEDULES EITHER A 2-WEEK OR 4-WEEK REPEAT CLEANING AND GET YOUR FREE CLEANING! To schedule your free cleaning, just mention you saw this offer in our newsletter. Expires Sept. 30, 2019
Your free cleaning will be scheduled after the referred client(s) has completed their second regularly scheduled cleaning.
Get a free cleaning with each new client you refer.No limit!
The offer does not apply to referred one-time cleanings.They must be a referred client(s) who schedules repeat cleaning services with a 2-week or 4-week schedule. Free cleaning offer is equal to your current house-cleaning scheduled time. If you are on a variable schedule, free cleaning is based on your longest regularly scheduled time.
Now, sit back with a good book, sip a pumpkin spice latte, and enjoy the season!
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FRESH FROM THE ORANGE GROVE For any of you who’ve seen the benefits of our citrus cleaner, you know how incredible it is. Not only does it remove stains and cut through grease, but it also makes your whole house smell as if you’ve stepped into an orange grove. CITRUS SUPERPOWER TO THE RESCUE
The citrus cleaner leaves your home smelling great, which, as anyone who uses a diffuser or essential oils knows, is a benefit in and of itself. Citrus scents have been known to add energy and life to a space, boosting the mood and mindset toward positive thinking. Citrus, including lemon, also contains natural antibiotic properties, making it a perfect ingredient in the recipe for a clean home. For owner-cleaners, the citrus solution doesn’t leave their hands dry or give them headaches like traditional cleaning products often do. (Citrus is naturally hydrating.) Even cleaners who have moved on to other opportunities still come to us to get refills of this solution. We’re happy to share this discovery. Many clients insist that their cleaners use this solution because of how amazing it makes their house smell. Our cleaner-owners are fans of our citrus solution because, most importantly, it works. When we decided to use nontoxic cleaning products, we knew they had to be functional. So, freshly harvested citrus that can be used to clean a home and leave it smelling great? To us, that’s a winning combination.
How can oranges and grapefruits work so well as a cleaning agent? A superpower ingredient called d-Limonene helps citrus take a one-two punch at grease. When the concentrated citrus solution is mixed with oil, this natural solvent breaks down grease. Thanks to the concentrated formula Naked Clean uses, clients have a cleaner home without the dangers of residual chemicals, and owner-cleaners can clean without toxic formulas. When your toddler or pet is running around on a surface cleaned with this solution, you can rest easy with the knowledge that they are only coming in contact with ingredients found in nature.
CLASSIC APPLE CRISP
CLEAN JOKES
Ingredients
Inspired by Food Network
Topping: •
Filling: •
3/4 cup all-purpose flour
5 lbs Granny Smith apples, peeled, cored, and chopped
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1/3 cup brown sugar
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1/4 cup pecans, finely chopped
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1/4 tsp ground cinnamon
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3 tbsp all-purpose flour
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1/4 tsp salt
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2 tbsp maple syrup
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6 tbsp chilled butter, cut into pieces 1/4 cup pecans, coarsely chopped
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1 tbsp lemon juice
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Directions
1. Heat oven to 350 F. 2. In a mixing bowl, mix all filling ingredients together. Transfer to individual serving ramekins. 3. In a different mixing bowl, combine flour, sugar, cinnamon, and salt for the topping. Mix in butter until it forms lumps roughly the size of a pea, then stir in pecans. Sprinkle topping over filling. 4. Bake for 35–40 minutes, let stand for 10 minutes, and serve.
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CARLSBAD OFFICE 580 Beech Ave., Unit D Carlsbad, CA 92008
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INSIDE
This Issue Does Green Cleaning Work? 3 Steps to a Zero-Waste Makeup Routine Autumn Decor Made Easy The Benefits of Citrus-Based Cleaning Classic Apple Crisp
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The Vibrant Colors of America’s National Parks
THE BEST NATIONAL PARKS TO VISIT THIS FALL
GREAT SMOKY MOUNTAINS NATIONAL PARK, TENNESSEE AND NORTH CAROLINA
Further south, the autumn colors of the Smoky Mountains are no less breathtaking than those in the Northeast. This park offers many scenic lookout points accessible by car, so don’t worry about hoofing it into the forest if that’s not your thing. Park wherever you like and watch the warm colors of ancient maples, oaks, and cedars change before your eyes.
GRAND TETON NATIONAL PARK, WYOMING
Have you ever wanted to experience the colors of a Boston fall while enjoying the peace and tranquility of the great outdoors? Autumn leaves are a universally appreciated sign of the changing seasons, and there’s no better place to see those vibrant yellows, oranges, and reds on display than in one of America’s national parks. So, if you’ve got some free time this autumn, here are some parks worth seeing. ACADIA NATIONAL PARK, MAINE While the maple, birch, and poplar trees of Acadia begin to change color in September, mid-October is the best time to witness autumn in full swing. The park is crisscrossed with unpaved trails that date back to a time of horse-drawn carriages, preserving an idyllic setting. If you want to see the colors in full effect, take a drive to the top of Cadillac Mountain, the highest point along the North Atlantic seaboard, and watch the sun crest over the vibrant leaves. To fully experience fall in the Northeastern U.S., Acadia National Park is a must-see.
While the West might typically be associated with evergreen pines, the deciduous trees of the relatively small Grand Teton National Park pack a colorful punch starting around the third week of September. It’s also breeding season for elk in the area, and their high, eerie whistles can be heard in the evenings. Popular destinations in the park include the Christian Pond Loop and String Lake. Just because the weather is cooling down doesn’t mean you have to abandon your favorite national parks until next summer. The natural beauty of America can be experienced at any time of the year, so start planning your next autumn outdoor excursion!
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