Take a look at our March newsletter!
OPTIMISM COULD SAVE YOUR BUSINESS
Don’t Overlook It!
2023 MAR
From 2007–2011, the Great Recession crippled businesses all over the country.
We thought, “We’ll get through this. Now, what can we do to take action?”
That mindset led us to shift our selection, find (or create) new products our customers love, and expand our warehouse to keep as much as possible on hand when inventory was available. I was definitely worried about the warehouse expansion because of the extra expense, but I kept my optimism high by focusing on the benefits. Sure enough, it all worked out! My team and I got through that situation by using what I’ve learned from my mentors and masterminds about businesses that survived the Great Recession — and fortunately, we had a ton of awesome clients like yourself to help support us throughout. We focused on what we could control (our own warehouse space), took action (put money into an expansion), and leveraged the power of optimism to keep us going (had faith that it would all work out). You can use these same steps to improve your business. Optimism is helpful in many areas, but I think marketing is a huge one. Too many chiropractors cut back on their marketing efforts and expenses because they’re stuck in a negative mindset. They think a new strategy won’t work out — so they scrap it before giving it a chance. This isn’t a productive way to do business! It’s better to optimistically put your money into a couple of marketing campaigns and stay consistent with them. Don’t back out just because your success dipped for a day. If you stay in the game, the results will be massive. We’re all bombarded with negativity daily on the news, but that doesn’t mean we have to let it take over our minds or businesses. Next time you find yourself in a negative rut, just think about the three steps I outlined. Don’t give up. Instead, ask yourself, “What can I do to improve by 1%?” March is National Optimism Month, so there’s no better time than now to work on your positive mindset.
Many companies went under — but some kept fighting. They managed not just to survive but to grow! When the economy recovered, it catapulted them to incredible success.
“When products became difficult to get, we could have given up and told our customers, ‘Sorry, this situation sucks, and we’re out for the foreseeable future — maybe forever!’ Instead, we were optimistic. We thought, ‘We’ll get through this. Now, what can we do to take action?’”
What did they do right?
I’ve thought about this a lot in the last few months, and I think there are three big answers.
1. They focused on the things they could control. Instead of stressing about the economy, they looked inward at their businesses and asked, “What can I do to improve by 1%?” 2. They took action. Not only did these businesses ask themselves how they could improve, but they also did it! When you do this over and over, your success will compound, and that 1% will become much more. 3. They leveraged the power of optimism. It might sound cheesy, but creating an optimistic environment in your business helps you succeed. Just look at the supply chain hurdles our company has faced since 2020. When products became difficult to get, we could have given up and told our customers, “Sorry, this situation sucks, and we’re out for the foreseeable future — maybe forever!” Instead, we were optimistic.
Good luck!
With spring on the horizon, we all will be able to get outdoors a little more and soak up some sun — and extra vitamin D! Bring on the picnics, pool days, hiking, sports activities, and leisurely walks through the park! HEALTH BENEFITS OF VITAMIN D Soak Up the Sunshine Vitamin
HOW TO Tips From Bax
In the last couple of months, a few chiropractors have reached out to us asking for tips on
selling more back braces in their clinics — and we have answers! Actually, our friend does: There’s no one better to give this advice than Dave Hodgson, the president of BaxMAX Supports.
Let’s take a look at the many benefits this vitamin provides for our bodies.
IT BOOSTS YOUR IMMUNE SYSTEM. Vitamin D helps your body fight off sickness. In fact, it’s been proven that deficiencies in vitamin D are connected to an increased possibility of developing infections and autoimmune diseases such as the flu, heart disease, and diabetes. IT COUNTERS OSTEOPOROSIS. Osteoporosis, a loss in bone mass, is common as we get older. However, vitamin D is one of the key players in helping to slow down bone loss and prevent or treat osteoporosis so we can maintain a healthy skeletal system. IT REDUCES THE RISKS OF DEPRESSION. Studies have shown that those who are deficient in vitamin D become more prone to mood disorders and depression. To ensure that you support your mental health, step outside and get some happy, feel-good rays! IT’S POSSIBLY LINKED TO WEIGHT LOSS. While it’s not fully proven that vitamin D helps with weight loss, many studies have found links between vitamin D supplements and shedding a few pounds. In one study, one group of people taking vitamin D and calcium supplements lost more weight than another group taking placebos. IT PREVENTS AND HELPS MULTIPLE SCLEROSIS. Not only is vitamin D proven to lower a person’s chances of getting this horrible disease, but for those who already have it, it can also reduce symptoms or slow down the disease’s progression. This spring, be sure to get outdoors and soak up some vitamin D; however, don’t forget to protect your skin, too! To avoid overexposure, only about 10–15 minutes a day of unprotected sun is recommended.
BaxMAX Supports makes our bestselling BaxMAX Back Brace, and they’ve recently
added even more promotion options to their arsenal. Here are three tips for selling more back braces directly from the president himself! 1. Leverage the new point-of-sale display. The BaxMAX Back Brace Starter Package available on Chiro1Source.com now includes a new
feature: a 4-foot tall, 1-foot-wide, freestanding point-of-sale display! “Obviously, visibility is
really important in the clinic, so we highly recommend the point-of-sale display,” Dave says, adding that the
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Get More Time Back in Your Day Scroll Less With a Smartphone Detox!
SELL MORE BACK BRACES xMAX Supports President Dave Hodgson
display was designed to take up just 1 square foot of floor space so it fits in even the smallest chiropractic offices. 2. Take BaxMAX’s free online training program and share it with your staff! “Anybody can log in and take our training for free,” Dave says. “It’s a 20-minute, video-based training with four segments, and there’s a 10-question quiz at the end. It covers selling techniques, the ins and outs of the brace, how to size a man, how to size a woman, and how to do a proper demonstration.” You can find the training at BaxMAX.net/pages/chirotraining2.
I could easily spend all day scrolling on my cellphone, doing nothing but answering emails, responding to texts, and checking social media. Sometimes, it’s incredibly tempting to do this, especially when my notifications go off nonstop! But I know it’s not healthy. The more time I spend on my phone, the less time I have to get work done, move my body, and hang out with Bennett and Marah. If you’re in a constant battle with your phone, too, try one (or more) of these digital detox strategies to take your day back. 1. Move your charger out of the bedroom. This is a quick and easy step, but it works! Moving your charger out of the bedroom will help you avoid checking your phone before bed or when you first wake up. 2. Start a ‘plug it in’ habit. When Marah gets home, she immediately plugs her phone into the charger and leaves it there. If your phone isn’t in your pocket, you won’t be distracted by notifications or default to scrolling out of boredom. 3. Establish a phone-free room. One of my favorite business mentors, Ed Mylett, has a room in his home where no technology is allowed. You can try this in your living room or kitchen to ensure you’re present and focused in those spaces.
3. Keep a demo unit within reach, either at your reception desk or in your examination room. Your patients will be more likely to buy the BaxMAX if they can try it on first, learn how nice the breathable mesh feels, and discover how easy it is to adjust the brace themselves. “You’ll want to have the add-ons for the demo as well,” Dave says, pointing to the hot/cold therapy packs that Velcro inside the brace and are excellent to use for inflammation, the 5-inch extender for larger patients, and the interior stays that add extra abdominal support.
Dave also recommends discussing the BaxMAX’s features with patients. Standouts include the fact that it’s the lightest, most breathable brace on the market and comes with a five-year replacement warranty. Visit Chiro1Source.com and search “BaxMAX” to grab a Starter Package and start selling!
4. Experiment with app blockers. TIME magazine suggests using apps like Freedom or OFFTIME to control your access to other tempting apps like Instagram, Facebook, or email. You can shut down your most addicting apps at the same time each day or remove the temptation for a few hours while you work. 5. Create a text auto-responder. This is another TIME suggestion. If you’ve committed to setting your phone aside during dinner or after 8 p.m., set up an automatic response to text messages so you don’t feel guilty about ignoring people.
HAVE A LAUGH!
These strategies helped me become more cognizant of my cellphone usage and resist the urge to scroll. Now, I can check my messages mindfully and put the phone back down instead of staying glued to the screen! If you try these tips, you’ll get your time back and feel happier, healthier, and more productive.
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P.O. Box 28 Farmville, NC 27828
The Payoff of Optimism 1 Soak Up Some Vitamin D 2 3 Tips for Selling More Back Braces 2 How to Reclaim Your Time 3
Have You Heard of Collagen Peptides? 4
The Skinny on Collagen Supplements 4 BENEFITS OF TAKING COLLAGEN PEPTIDES
You’ve likely heard of the benefits of collagen creams and lotions to promote skin hydration, blood flow, elasticity, and wrinkle reduction, but did you know that supplementing your diet with collagen can improve your health? Collagen peptides, tiny particles of animal collagen proteins that are more easily digestible and absorbed by the body than the complete collagen protein, are commonly consumed by celebrities to treat myriad health conditions.
leading to osteoporosis and weak, brittle bones later in life. Certain reports have shown that when consumed, collagen peptide supplements can help slow down or eliminate the breakdown of bone within your body. INCREASED MUSCLE MASS Did you know that collagen is the most abundant protein in your body? Just like how your bone mass suffers as you age, so does your muscle mass. However, studies have shown that when collagen peptide supplements are taken alongside an exercise program, muscle mass and strength can be regained and maintained. JOINT PAIN RELIEF Cartilage, the tissue that buffers the area where many joints in your body meet, can become worn down, or in some cases, nonexistent. Experts have proven that collagen peptide supplements are effective in replacing cartilage and reducing any joint stiffness or pain. As with any supplement, it is always important to check with your doctor before consuming collagen peptides to benefit your health — they will know what is best and safe for your body.
Let’s take a deeper look at the benefits of collagen peptide supplements!
HEALTHIER SKIN As we age, our body naturally slows down its production of collagen, which strengthens skin and improves hydration and elasticity. But several studies have proven that collagen peptide supplements slow down our skin’s aging process by helping it retain moisture and reduce wrinkles. BONE LOSS PREVENTION Your bones are mostly comprised of collagen, and since your collagen levels lessen with age, your bone mass may suffer,
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