HAVEN’T READ IT? NOW YOU CAN LISTEN ‘The Tree of Good Fortune’ Is Available on Audible!
Let’s be honest: Most landscape professionals aren’t big readers. You’re just too busy! On any given day, you’re probably in your truck on your way to a job or sweating it out while working on a project — not kicking back on your couch with a book.
streamline your sales process, stand out from your competition, charge higher prices, cut unnecessary marketing expenses, find more qualified employees, and increase profits. Ultimately, listening to this audiobook should help you spend less time driving from job to job and more time doing what you love to do — like hunting, fishing, skiing, flying airplanes, or hanging out with your family.
If that sounds about right, we have good news: Jack’s book, “The Tree of Good Fortune: The Landscaper’s Guide to Modern
Sales & Marketing,” is now available on Audible! We’re really excited to offer this second way to access the book so the wisdom in “The Tree of Good Fortune” can reach more landscapers.
If you’re interested in learning while you work, look for “The Tree of Good Fortune” by Jack Jostes on Audible.com or in the Audible app. P.S. If you’ve already read the book and loved it, do us a favor and leave a review on Audible or Amazon (the print version is finally available there!). Your recommendations will help other landscapers find this awesome resource and keep their local, family‑run companies in business. Every positive word helps.
Audiobooks are a multitasker’s best friend. Now, while you’re bouncing between jobs (or heck, even mowing your own lawn), you’ll be able to level up your business, too. “The Tree of Good Fortune” will teach you how to stop losing on prices and finally win more Hell Yes Customers. It gives you simple steps to help you
What That Means for Your Marketing ARTIFICIAL INTELLIGENCE IS EVERYWHERE!
Today, artificial intelligence (AI) is one of the hottest marketing trends of 2023. AI is helping business owners boost their customer experience, better understand their target audience, and measure and judge for optimized growth. But what exactly is AI marketing, and how can it benefit you and your business? What is AI marketing? Companies will use AI technology to make automated decisions quickly. It collects and analyzes data, observes economic trends, and develops strategies faster than any human can. AI marketing software can take on a wide range of responsibilities, such as data analysis, consumer trends, and content creation and personalization.
But how does AI compute and calculate this information? Whose data and trends is it looking at? Because AI marketing is used to help businesses improve their customer experience and understand their audience better, the best data for AI to use would be yours — the business’s customers. AI will analyze customer data and notice specific trends that will help it predict your actions on apps, websites, and other media. With this insight, companies can use these trends to create personalized content just for you in a matter of seconds. What are the benefits of using AI? One of the biggest benefits of AI marketing is that it gives you a better understanding of your consumers. This means that
your automation will be faster and more intelligent and can positively impact your company’s revenue and ROI. AI can also generate personalized content both on social media and in emails that will attract your customers. In addition, because you’re using technology to create content, AI won’t make any costly mistakes. AI marketing doesn’t seem to be going anywhere. In fact, it’s expanding its channels by improving customers’ experience using chatbots. The marketing tool will improve business’s messaging services to provide customers with a better chatting experience. Chatbots could even integrate into sales, lead generation campaigns, and other customer service channels.
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