Microsoft Word - OVERCOMING YOUR CRM DATA ANXIETY

OVERCOMING YOUR CRM DATA ANXIETY

CRM data anxiety is the uneasiness sales managers and executives feel as they’re overwhelmed with CRM data pretending to be useful information. It is what happens when the available CRM data doesn’t tell us what we want or need to know.

It is 7:00 pm Thursday evening – is this you?

You are late for dinner, but you have an important sales pipeline meeting first thing tomorrow morning. You text your family and let them know you will be late. The office is mostly dark, and your car is the only car in the parking lot. It has been another long day, but you are determined to get prepared for tomorrow’s end- of-quarter pipeline meeting.

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