A CASE STUDY FOR WRITING INSTRUMENTS Financial Firm Reorders 5,000 Pens After Successful Open House
Smooth twist-action and color coordinated accents
Unique tone-on-tone crosshatch pattern
InstaGlide ® hybrid ink for smooth, consistent write-out
55944 | Souvenir ® Tux Pen
HOW TO USE WRITING INSTRUMENTS FOR PRESENTATIONS
Purpose: Financial Planning Week open house giveaway Audience: Clients and potential clients
A financial planning firm wanted to hold an open house for clients and potential clients during Financial Planning Week.The open house had stations focused on different financial areas like estate planning, charitable giving, teaching children financial responsibility, and paying down debt.The pens were used at each station for presentations and also given away to attendees.The firm liked that the pen color matched corporate branding, had distinctive design elements and elevated ink that helped convey their image of first-class services.They re-ordered 5,000 to have on-hand for employee use and to give clients during office visits.
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