A CASE STUDY FOR DRINKWARE Craft Brewery Orders 104,000 Can Koolers for Summer Exposure
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KOOZIE ® Can Kooler with the best full color imprint in the industry
45448 | KOOZIE ® britePix ® Can Kooler
HOW TO USE DRINKWARE TO INCREASE FAN BASE
Purpose: Giveaway in Special Summer Variety Pack Audience: Customers, Craft Beer Enthusiasts
To celebrate the release of an innovative new summer brew pack, a craft brewery launched a KOOZIE ® palooza promotion.
The brewery was looking to include a giveaway with their new water-resistant summer brew pack.This innovative 12-pack was made of wet-strength paperboard that could hold ice/water for up to six hours. KOOZIE ® can koolers were a natural promo fit because the KOOZIE ® brand has a long history of keeping beverages chilled. They chose to create a KOOZIE ® palooza event around the summer pack launch using #45448 KOOZIE ® britePix ® can koolers.The britePix ® imprint allows full color customization to perfectly convey their brand style. Each of these summer brew packs contained a limited-edition KOOZIE ® can kooler.
Unlimited colors
In addition, the brewery founders took KOOZIE ® palooza on tour.They traveled along the east coast meeting with bar owners, distributors and customers.These meet and greets were another way for fans to get their hands on these limited- edition can koolers while learning about the new summer brews.The KOOZIE ® palooza promo resulted in a 104,000 piece total order of the can koolers and gained the brewery exposure all summer long.
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