BIC Graphics

A CASE STUDY FOR CALENDARS Bank Reorders 1,700 Calendars for Customer Giveaways

Imprint stands out with vibrant foil colors

2020 calendar

Modern desk calendar with contrasting black and bright colors

4306 | Curved Memo Desk Calendar

HOW TO USE CALENDARS TO RAISE BRAND AWARENESS

Purpose: Promote Bank Locations As Well As Provide Good Will to Customers Audience: Bank Customers in an 8-county Area

A bank with multiple branch locations in eight counties wanted something special to give customers.The style of this desk calendar complemented their slogan “pure and simple” with a modern twist. Each branch location in the region personally handed out the calendars as customers visited. They were so popular that the bank reordered 1,700 additional calendars and started planning their next one.The advertising effectiveness of this calendar remained all year long and provided repeated reminders of the bank’s services, locations and positive attitude toward customers and the community.

The Best Brands in the Business | bicgraphic.com

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