BIC Graphics

A CASE STUDY FOR OUTDOOR & LEISURE Auto manufacturer uses Camping Chair to Promote New Model & Thank Employees

Soft sided kooler in one armrest, KOOZIE ® can kooler in the other

Durable steel frame and 600D polyester fabric

Comes inserted in 210D polyester carry bag with strap for easy carrying

26121 | KOOZIE ® Kamp Chair

HOW TO USE OUTDOOR FOR MEMORABILITY Purpose: Employee & Customer Giveaway Audience: Employees and Customers

An auto manufacturer was looking for a giveaway to celebrate the release of a newly redesigned SUV model at the manufacturing facility.The redesign included rugged and outdoor-inspired features, so the manufacturer wanted a giveaway item that related back to the new design.The manufacturer liked the KOOZIE ® Kamp Chair because it was a useful item made of quality materials with features that would appeal to campers, tailgaters, beach-goers and more. These chairs were imprinted with the auto manufacturer’s logo and were given as an appreciation gift to the employees who worked on the line that manufactured the SUV.Also included in a nationwide promotion, the chairs were shipped to dealerships across the country to be used in floor displays and as giveaway items to customers who purchased the new model. The Best Brands in the Business | bicgraphic.com

KOOZIE ® is a registered trademark of BIC Graphic.

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