ADvantage SRBP Deck July 2022 - Final

The ADvantage Program – Standardized Reporting and Best Practices

The AD vantage Team will Collaborate , Communicate , and Coordinate by executing strategic activities that will consistently drive value for our vendor partners while enabling Vendors, Category, and AD vantage to work as a unified front contributing to the success of our Great Local Brands. Will Do - The AD vantage Partners will utilize Strategic Joint Initiative Reports. Benefits: • Drive improved performance on mutually agreed upon Supply Chain initiatives Can Do - The AD vantage Partners can utilize a catalog of proven Supply Chain Use Cases Benefits: Must Do - The AD vantage Partners must utilize Standardized IRI Reports every period with the Top 85 Vendors Benefits: • Consistent cadence of reporting

• Ad hoc flexibility based on Vendor or ADUSA needs • Provides the ADvantage Partner steps for quick, easy research and resolution • As the ADvantage Program grows the breadth of use cases will expand

• Tactical or strategic in scope • Short or long term in duration • Easily customized to enable collaboration

• Drive engagement with Vendor and ADvantage • Improve IRI usage with our Vendor Partners

Network Optimization

DC & Retail Business Health

Seasonal/ Holiday YOY Tracking

On Shelf Availability

Collaborative Forecasting

Inventory Management

New Item Launches

Brand & SC Collaboration

40+ ADvantage Use Cases Coordinate!

Strategic Joint Initiative Reporting Communicate!

Standardized IRI Reporting

Collaborate!

Rundown Management

Vendor Inbound Compliance

Unsaleables Management

DC Optimization

Post Promotional Analysis

Communication & Connection Points

Standard Reporting and Best Practices POD will be established that meets quarterly to continuously review, improve, and maintain our core list to ensure that we always have the most relevant reports in use. ADvantage Partners will have opportunities to present new reports to the POD as a way for leadership to seek input and gain buy-in to the process by welcoming new ideas in a continuous improvement process.

The final version of our document will be a “Flipbook” that is Easy and Convenient to use. The Flipbook approach will allow for ease of use and maintenance by the ADvantage Partners along with ease of sharing the document with our Great Local Brand Category Teams, other internal partners, and our ADvantage Vendor Partners.

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