Cross-Functional Use Case: New Item Launch / Speed to Shelf
Use Case Objective:
Assist the vendor in ensuring they have a successful new item launch with speed to shelf and # of stores scanning/selling.
Use Case Benefits: Additional attention and monitoring of the new item launch process helps ensure the launch is successful so we can maximize sales of the new item. Using IRi data, we can help the vendor pinpoint where there may be any executional opportunities and allow their retail teams to be more efficient.
Process/Analytical Steps:
Metrics to Review:
• Unique stores where new item is not scanning
• Planogram Details • In-Stock Rate • Sales • Service Level • On Hand Units /Shelf Capacity
1. Item/Store Planogram Authorization Check while POG is still Pending • Ensure we have set up the item to the vendor’s distribution expectations • Make sure item is set up properly - especially important at Legacy AUSA where C&S Cross- Codes can keep items from ordering (check Biceps and SEGA). Make sure for DA to check Billable flags are marked Y. • Use this distribution to help the vendor plan for incoming PO quantities (stores x capacity) 2. Monitor DC Inventory Build - Vendors should be receiving POs to bring product into the DC • Monitor inbound inventory for over order or under ordering based on sales & movement. • Often vendors have proxy items that can be provided to forecasting for cloning; the analyst can ensure this information was provided to Forecasting to build future forecasts 3. Reset Speed to Shelf Execution • Use IRi data to verify each authorized store has shelf capacity present (Ahold only) and on – hand quantities. 4. Reset Speed to Scan Execution • Monitor sales and reorder of items. Some vendors have retail teams and may choose to deploy them during NIL - the data can show the exceptions and provide them a target list. Review % of POG auth. Stores scanning vs not-scanning.
Teams to Involve/Collaborate:
• Category - for any planogram / distribution discrepancies • Forecasting/In-Stock - for cloning information, share vendor forecasts • Vendor’s retail execution team - to help them use their resources more efficiently
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