Tetra Pak, a world leading food processing and packaging solutions company, was looking for higher category forecasting accuracy, with a solution that would provide insights across multiple categories across E-Commerce markets, over a period of five years. With E-Commerce channels promising to deliver high growth in line with their sustainability ambitions, they wanted to know more about how this could evolve alongside other developments in the Fast-moving Consumer packaged goods (CPG) industry. The challenge Fractal’s knowledge of developing bespoke solutions through our integrated cross-market AI-based suite of algorithms meant we were ideally placed to work and help them understand the stories their data could tell them.
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