INDUSTRY CALENDAR OCTOBER 23-24 AICC Mexico Annual Meeting & Trade Fair Hotel Grand Fiesta Americana Querétaro, Mexico NOVEMBER 3-6 Pack Expo International McCormick Place
People & Places
Hybrid BrandZ Hybrid BrandZ, a business unit of Hybrid Software, has formed a dedicated U.S. team to strengthen its coverage. Jointly led by Heath Luetkens and Scott Pellicone, this team is set to streamline complex project management for brands and consumer packaged goods companies.
Chicago, Illinois NOVEMBER 6
Luetkens has been instrumental in expanding Hybrid Software’s pres- ence in 3D rendering and photoreal- istic rendering as Business Manager for iC3D. Luetkens is a seasoned tech- nology and business leader with more than 20 years of experience in stra- tegic planning, product development, and business development for labels
Scoring Big In Sales: Using The Moneyball Strategy To Transform Your Sales Model 2:00 p.m. ET AICC Webinar NOVEMBER 12 AICC West Coast Golf Tournament Strawberry Farms Golf Club Irvine, California NOVEMBER 12-13 PPC Folding Carton Boot Camp
Heath Luetkens
and packaging. His leadership includes active roles in key industry standards bodies, such as ISO, ICC, CGATS, and IDEAlliance, where he has contributed to advancing best practices and shaping industry standards. Scott Pellicone joins Hybrid BrandZ with a background
PPC World Headquarters Springfield, Massachusetts NOVEMBER 14-17 Label Expo India India Expo Centre & Mart Greater Noida, Delhi NCR DECEMBER 4
in sales and business development from his many years in creative ser- vices and print production leadership roles at AGI-Shorewood, ASG/Spark!, RR Donnelley, and Quebecor as well as in his own manufacturing business. Pellicone’s extensive experience in strategic marketing and client rela- tions will complement the team’s mis-
Death Of Traditional Sales Model: The New Sales Process For Corrugated And Protective Packaging 2:00 ET AICC Webinar DECEMBER 13-15 ICPF Holiday Weekend The Refinery Hotel, NYC FEBRUARY 18-21, 2025 West Coast Ski Meeting Big Sky, Montana APRIL 23-25, 2025 PPC 2025 Spring Outlook & Strategies Conference JW Marriott Indianapolis, Indiana APRIL 30-MAY 2, 2025 AICC 2025 Spring Meeting Hyatt Regency Coconut Point Resort Bonita Springs, Florida MAY 4-6, 2025 FBA Annual Meeting Ritz Carlton Vanderbilt Beach
Scott Pellicone
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