1.1 INDUSTRY LANDSCAPE 1. Introduction
In the Media & Entertainment industry, combatting content piracy, copyright infringement, and intellectual property theft has proven to be an ongoing and evolving challenge. Despite substantial investments in legal and technological measures, effectively addressing these malicious practices remains daunting. While the advent of streaming platforms initially showed promise and resulted in a temporary decline, recent years have witnessed a troubling resurgence of digital piracy. This resurgence can be attributed to various factors. The insatiable consumer demand for immediate access to exclusive content, coupled with economic and political instability, shifts in viewing habits during COVID-19, and the unregulated proliferation of generative AI technology, collectively contribute to piracy's prevailing and expanding presence. It is essential to recognize that piracy undermines the revenue streams of content producers and artists and exposes consumers to significant risks. These risks encompass malware distribution, identity theft, counterfeit product dissemination, and potential ties to terrorism. Addressing this issue requires a multifaceted approach. It involves leveraging legal frameworks, deploying advanced technological solutions, and promoting consumer education and awareness. Industry stakeholders must collaborate closely to develop and enforce robust anti-piracy measures. Additionally, exploring innovative business models, enhancing content accessibility, and ensuring a seamless user experience can help mitigate the appeal of piracy. By tackling content piracy head-on, the Media & Entertainment industry can safeguard the interests of content creators, protect consumers from potential harm, and foster a thriving and sustainable digital ecosystem.
The industry's current shortcomings and failure are quite evident in the alarming statistics * :
230B views
revenue loss $100B
job loss 500K
Pirated streaming contents receive upwards of 230B views per year
Media industry loses close to $100 billion annually due to digital privacy
Around 500k jobs are lost in the entertainment industry every year due to piracy
*Global statistics based on secondary research (FY’22-23)
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