M O T O R S P O R T S
Since de Boulle’s CEO, Denis, can remember and since his son, Nick, was in middle school, the beau- tiful lines, racing heritage and power of both new and vintage cars have been longtime loves for the entire Boulle family. This love for cars eventually expanded into motorsports and has become an inte- gral part of de Boulle Diamond & Jewelry’s lifestyle and branding.
The Boulle family is often found enjoying the sport at some of the major US race tracks, the occasional national karting event, or even at the Circuit of the Americas in Austin for the Formula One US Grand Prix or winning Porsche Club Races in the de Boulle Motorsports GT3 Cup race car. Denis and Nick often spend time together on long weekends learning new tracks with Denis behind the wheel for the weekend and Nick as coach and occasional endurance race co-pilot. The duo won at Circuit of the Americas in 2014 and
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