On the starting blocks with NielsenIQ NielsenIQ was looking for a solution that would enable higher category forecasting accuracy, provide ongoing reporting to track performance, and enable strategic planning across their platforms. NielsenIQ specializes in global measurement and data analytics, and is the definitive source for retail and consumer intelligence. As an industry leader, NielsenIQ is always striving for an extra edge to drive their business forward, stay ahead of the competition, and continue to be the trusted adviser to the world’s leading consumer goods companies and retailers in an ever-changing business landscape. Fractal’s experience in engineering bespoke solutions through our integrated cross-market AI-based suite of algorithms meant we were the ideal partner to stand alongside NielsenIQ, and help them approach their decision making with confidence that they could pass on to their own clients. The challenge
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